Romy Bounan

I help B2B SaaS and B2B e-commerce companies scale revenue through strategic GTM execution, product marketing, competitive brand positioning, inbound growth engines and pipeline acceleration.

Leveraging AI to optimize campaigns and unlock new growth levers while keeping strategy human-centered

Clients:

- B2B SaaS Accounting

- B2B SaaS Review Management

- B2B E-commerce

Skello is one of Europe's fastest growing B2B SaaS scale-ups in HRTech, I focus on turning marketing into growth engines, from market entry to scale the full funnel, from pipeline to close deals.

Designed and executed complete Go-to-Market strategies across markets and verticals. In Spain, I transformed inbound from 20% to 50% of total revenue while establishing brand presence through events, PR, and strategic positioning. Implemented lead scoring frameworks that accelerated the sales handoff and improved deal velocity

I lead the inbound and automation engine with a 21% ROI through strategic lead treatment and nurturing. Launched two new product verticals delivering +125% target in year one. Opened two new acquisition channels via ABM and Affiliation programs, while cutting Marketing CPL by 53% through systematic channel optimization

Built organic as a core growth pillar: SEO & GEO strategies delivered 790% increase in organic traffic. Achieved 121% of annual growth objectives (MQL up 1.9x, MRR up 2.8x) while scaling a team of 3 marketers across demand gen, content, and growth.

My philosophy: focus on ROI, test and scale what works

At Amenitiz, a leading SaaS platform for hospitality businesses, I focused on market expansion and product GTM, from launching new markets to product adoption, with emphasis on competitive positioning and brand establishment

Designed and executed GTM strategies for new products and features, achieving 30% increase in product adoption within Q1 post-launch. Built customer-centric positioning and messaging through qualitative research and persona development. Crafted value propositions for new market segments and prepared comprehensive sales enablement materials that equipped the team for successful positioning.

Led GTM execution for new markets (Portugal & UK), running localized demand gen campaigns that established market presence. Conducted market research and competitive intelligence across regions, identifying opportunities and threats in each market. Managed partnerships and coordinated GTM initiatives with cross-functional teams (Sales, Ops, CX, and Product)

Built a structured sales enablement program grounded in competitive intelligence and Battlecards. Improved sales conversion rate by 20% through better positioning clarity and objection handling. Conducted training sessions and workshops with Sales and CX teams to ensure consistent messaging across markets.