Description

Consultant SEA · Freelance · Certifié Google Partners

Depuis plus de 10 ans j’interviens comme spécialiste du marketing digital en Espagne et en France. J’accompagne actuellement plusieurs entreprises avec l’objectif d’améliorer leur visibilité sur Google ainsi que sur les réseaux sociaux. L’objectif: générer plus de contacts et plus de ventes.

J’ai développé mon expertise grâce à de multiples projets réalisés pour des entreprises issues de différents domaines. (TPE, PME, ETI, Grands Groupes…) sur différents marchés en différentes langues (français, anglais et espagnol) avec tous types de budget et d’objectifs (génération de prospects et e-commerce).

Mes services:

Audit et Analyse de Performance
Stratégie de Mots-clés
Création et Gestion de Campagnes SEA et SMA
Suivi et Analyse des Performances
Gestion du Budget Publicitaire
Formation et Conseil
Rapport et Insights Stratégiques

10 ans d’expérience dans le marketing digital:

Jusqu’à 9M€ gérés/an.
Budgets allant de 150 € à 750k € / mois.
Plus de 50 clients accompagnés de la TPE, start-up en passant par les grands groupes.
Accompagnement de plusieurs clients dans différentes langues (anglais & espagnol).

Références:

* * * * * * * *

Sur quels canaux:

Google ads (Search, Shopping, Demand Gen, Performance max)
Bing ads (Search, MSAN, Shopping)
Facebook et instagram ads
LinkedIn ads
Retargeting

Industry field of expertise

Languages

French
Native or bilingual
Spanish
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Nantes (up to 50km)

Romain Retailleau EI
Trafic manager
E-COMMERCE
November 2016 - Today (9 years and 7 months)
Nantes, France
Depuis plus de 10 ans j’interviens comme spécialiste du marketing digital en Espagne et en France. Basé entre Nantes et Cholet depuis début 2023, j’accompagne actuellement plusieurs entreprises avec l’objectif d’améliorer leur visibilité sur Google ainsi que sur les réseaux sociaux. L’objectif: générer plus de contacts et plus de ventes.
SEA SEM Google AdWords Formación en AdWords Facebook Marketing Marketing Formación en redes sociales Emailing
OK Group
Digital Marketing Specialist
AUTOMOBILE
June 2015 - May 2016 (1 year)
Palma, Spain
DIGITAL MARKETING SPECIALIST

- Set up of anual campaign calendar

- Set up of mensual marketing online budget

- Merchandising optimization: priorization of campaign displayed on the website

- Development and optimization of global mix medias performance: SEM, SEO, Display, Social Medias, Newsletters.

- SEM, SMO, Display: CPC ajustement, analisis of new search trend, ROI optimization.

- SEO: Optimization of natural trafic through improvement of titles, metatitles, slugs, alt atributes, content priorisation (H1/H2), 301 redirection, keywords content optimization, internal linking, user friendly website structure.

- Analytics: analysis of quality/performance of each media for optimization + creation of reporting via excel for analysis of global performance.

PROJECT MANAGER:

- Coordination between content, design, web developer, customer care and product managers in order to deliver website redesign

- Former Website Audit: SEO, customer journey and barriers to online purchase.

- UX management: analisis of customer journey best practices, transmission of needs to web developer.

- Content management: request of content refresh and traduction needs.

- Planning control: coordination of each departments in order to deliver web redesign on time.
Google Analytics Google AdWords Emailing Planificación estratégica Estrategia de comunicación Redes sociales
Logitravel
Marketing/Product Manager - Logitravel Cruises France
E-COMMERCE
January 2015 - June 2016 (1 year and 6 months)
Palma, Spain
- Set up of comercial plan each year: according to seasonality (summer, specials holidays, bank holiday, last minute etc...) establishment of product priority and forecasting of merchandising priorities according to historic, product expertises, cruises company priorities and competition.
- Set up of annual budget: according to historic, global market forecast and objectives, establishment of monthly marketing budget.

- Management of product: manual activation and priorization of product on the web depending on historical datas, demand, cruises company pushes and competition.

- Merchandising optimization: priorization and placement of product on the web optimizing product visibility, creation of banners, and optimization according to google analytics and sales datas.

MARKETING :

- Development and optimization of global mix medias performance: SEM, SEO, Affiliation, Metasearch, Display, Social Medias, Newsletters etc...

- SEM, SMO, Display: CPC ajustement, analisis of new search trend, ROI optimization.

- SEO: creation of content, articles, banners, videos, special landing pages

- Afiliate: seek of new opportunities, development of special partnership, negotiation of conditions, performance analisis

- Newsletter: creation of newsletter, banners, html, segmentation of target and analisis of performance.

-Google Analytics: analysis of quality/performance of each media for optimization
Google AdWords Redes sociales Facebook Marketing Email marketing Google Analytics

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Master Marketing
EM Strasbourg
2013

Romain Retailleau

🐸 Expert Google Ads | Certifié Google Partners

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