Rodrigo Mejia

Over 15 years of experience in performance marketing acquiring quality users for mobile games, apps, and websites for established companies and start-ups of all sizes. I’ve worked with mobile apps and performance marketing projects in all stages of production: tech launch, soft launch, global launch, and mature top grossing apps making million-dollars in revenues, including Gameloft, Wallapop, Social Point, and others. I develop multi-channel user acquisition strategies, planning and marketing campaigns that are designed and carefully tailored to drive the overall growth for our clients and partners.

Main areas of focus: games (all genres including social casino & cash winning games), Marketplaces, Ecommerce - subscriptions, Sports Livescore and Betting, Wellness, Crypto.

Aside from my passion in online marketing, I’m also a coach in holistic psychology and wellness and I try to combine both passions in a cohesive and empowering way. This is where the Traditional Chinese Philosophy of Wu Wei comes in, meaning “effortless action”. This touches on the natural flow of life, of being in the present moment, and of entering into a flow state where nothing exists except the task and goal at hand. When it comes to marketing, Wu Wei is the 360 degree strategic cycle which starts with UA to drive users, ASO to improve conversion rate, and Ad Monetization to maximize total revenues from the users acquired. This 360 user flow is a holistic approach, which means synchronizing the 3 main funnels (UA, ASO, Ad Monetization) with CRM Live-ops events and social media efforts in the most efficient way. It runs “effortlessly” or automatically like clockwork. It simply flows and grows! It's an end-to-end, cross-funnel, transversal solution that works great to boost overall revenues.