Rocío Martin Albo

Founder and Freelance Digital Marketing Consultant at Nurnova, specializing in SEO, SEM, AI applied to marketing, and social media strategy. Leading digital growth initiatives for brands through data-driven marketing strategies, search engine optimization, paid media management, and AI-powered solutions focused on improving visibility, engagement, and business performance.

Responsible for social media strategy and management, content planning, campaign optimization, and digital consulting tailored to client objectives. Experienced in combining performance marketing, automation, and AI tools to streamline processes, enhance customer acquisition, and support scalable online growth for businesses operating in competitive digital environments.

Product Manager and SEO/SEM Specialist with over 7 years of experience in digital marketing, web positioning, and performance-driven strategies. Experienced in managing digital products and optimizing online visibility through SEO and SEM initiatives focused on business growth, traffic acquisition, and conversion improvement.

Strong background in Google Ads campaign management, including the daily execution and optimization of paid search campaigns. Skilled in identifying opportunities for performance improvement through keyword CTR analysis, ad conversion rates, search query optimization, landing page performance, Quality Score enhancement, and competitor analysis. Focused on maximizing ROI, increasing qualified traffic, and improving lead generation results.

Extensive experience in SEO strategies, including keyword research, organic visibility analysis, monitoring branded and commercial keyword rankings, and reviewing website indexing status. Knowledgeable in Website Performance Optimization (WPO) and technical SEO best practices to improve search engine rankings and user experience.

Specialized in developing and executing link building strategies to strengthen domain authority and improve organic positioning. Analytical, results-oriented, and experienced in working with cross-functional teams to align digital marketing actions with business objectives. Passionate about data-driven decision-making, digital growth, and continuous optimization of online performance.