About Roberto
SEO specialist with over 8 years of experience, my focus is on driving organic growth for online businesses by increasing qualified traffic, improving Google rankings, and maximizing conversions and revenue. Specializing in comprehensive SEO strategies for e-commerce, SaaS, and international markets, I combine technical expertise with a data-driven approach to deliver measurable and sustainable results.
My goal is to integrate my knowledge of technical SEO, strategic content, and data analysis with the latest industry updates, such as AI and Google algorithms, to create customized projects that gain authority and competitiveness over time.
I typically manage projects such as:
Comprehensive technical SEO audits, with scalable recommendations for Shopify, WordPress, or custom platforms.
Keyword research and content optimization strategies, aligned with buyer personas to drive engagement and sales.
Off-page campaigns, including white-hat link building, digital PR, and collaborations for high-authority backlinks.
International projects, such as expansions into non-EU markets, with multilingual SEO and cultural adaptation.
Italian
Native or bilingual
Spanish
Native or bilingual
English
Fluent
Can work on-site
Barcelona (up to 50km)
Experience
- Wolfiek GroupE-Commerce SEO SpecialistE-COMMERCEApril 2025 - Today (1 year and 2 months)Barcelona, Spain• Designed and executed SEO strategy for international Shopify stores during a global rebranding initiative.• Conducted technical audits (crawlability, indexation, structured data, Core Web Vitals) and implemented scalable optimizations.• Optimized product pages, metadata, internal linking, and schema to enhance transactional keyword performance.• Built content hubs and educational blogs to strengthen topical authority and E-E-A-T.• Increased organic sessions and CTR by +10%, driving a 10% growth in revenue from organic traffic.
- Opti Digital S.L.Digital Operational SpecialistMarch 2023 - November 2024 (1 year and 8 months)Barcelona, Spain• Led SEO strategies across multi-channel campaigns for SaaS products, driving organic growth and lead generation.• Optimized landing pages, site structure, and content planning to enhance user engagement and conversions.• Managed cross-functional teams and CRM integrations to align marketing initiatives with business goals.•Achieved +30% increase in organic leads and +20% traffic growth across 5 EU markets.
- B2-Performance S.L.Digital Seo SpecialistMarch 2018 - March 2023 (5 years)Barcelona, Spain• Implemented international SEO frameworks for extra-EU markets, including technical audits, keyword localization, and link-building campaigns.• Developed content strategies through competitor benchmarking and buyer persona alignment.• Led SEO initiatives to improve rankings, domain authority, and global visibility.• Increased organic sessions by +30% YoY and CTR by +25%, driving a 20% growth in revenue from organic traffic.
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Education
- Intro to Big DataScrum2024Intro to Big Data
- Bachelor Degree PublicIULM - Libera Università Lingue e Comunicazione2015Bachelor Degree Public