About Rawy
I help brands and teams turn underperforming pages into high-ranking, structured, and engaging digital content. With over five years of experience in SEO, content strategy, and digital marketing, I’ve led site-wide audits, content optimization, and growth initiatives for companies in the education, solar energy, and tech sectors.
From building topic clusters and page templates to improving crawlability and UX, I focus on creating content ecosystems that perform for both people and search engines (including generative AI). I’m comfortable working across product, design, and dev teams, and I thrive in environments that value clarity, structure, and collaboration.
Spanish
Native or bilingual
English
Native or bilingual
Can work on-site
Madrid (up to 50km)
Experience
- FreelanceDigital Marketing/SEO ConsultantEDUCATION AND E-LEARNINGSeptember 2023 - Today (2 years and 9 months)Madrid, Spain• Developed tailored SEO strategies for SMEs in solar, tech, and education industries, from keyword maps to GEO-ready summaries.• Audited site content, structure, and UX to uncover SEO opportunities and improve user journeys.• Implemented structured data and improved metadata, enhancing visibility across Google, Bing, and AI search formats.• Collaborated with designers and developers to execute site improvements and streamline CMS workflows.• Built and maintained performance dashboards (GA4, Looker Studio, Search Console) to support data-driven optimizations.
- Euromonitor InternationalFreelance Market Research and Data AnalystCONSULTING AND AUDITSJuly 2023 - Today (2 years and 11 months)Madrid, Spain• Deliver market research and competitive analysis across global industries, combining quantitative data and qualitative insights.• Execute structured data collection, cleaning, and validation to ensure accuracy and reliability in client deliverables.• Transform raw datasets into actionable insights that support strategic decision-making and trend forecasting.• Adapt quickly to evolving project scopes, deadlines, and regional market dynamics while maintaining quality standards.• Collaborate remotely within Euromonitor's global contractor network, applying strong skills in data analysis, reporting, and market intelligence.
- SpanishVIPContent Marketing ManagerAugust 2020 - July 2023 (2 years and 11 months)Maracaibo, Zulia, Venezuela• Led a multi-channel SEO strategy that grew organic traffic and drove qualified leads across US, LATAM, and EMEA markets.• Planned and executed product launch content, evergreen blog pillars, landing pages, and internal linking frameworks.• Managed a distributed team of writers, editors, and designers, coordinating weekly sprints and publishing schedules.• Designed and maintained a modular content system for blog, curriculum, and promotional assets.• Created brand tone/style guidelines, ensuring compliance and consistency across email, blog, and landing pages.• Regularly tracked performance metrics (GA, GSC, Semrush) and used insights to optimize existing content.• Collaborated with developers to fix on-page SEO issues, improve Core Web Vitals, and structure HTML for both UX and SEO.
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Education
- Master's, Digital Marketing & e-CommerceEAE Business School2024Master's, Digital Marketing & e-Commerce
- Bachelor's in Computer EngineeringRafael Urdaneta University2002Bachelor's in Computer Engineering
Certifications
- AI Agents for Marketing: Automate Workflows with CopilotLinkedIn2025