- Wolters Kluwer EspañaDigital Marketing AnalystSOFTWARE PUBLISHINGJuly 2018 - Today (6 years and 10 months)Barcelona, Spain- Build fast data visualizations from all obtained results - Analyze data to understand and quantify the user journey- Find and communicate data insights to product owners and sales team - Work with the Digital Marketing Team to provide insights into user behavior and answer key business questions.- Perform hands-on research, data exploration and analysis.- Using predictive analytics to predict how users will react to changes in the website and in the visualization of Marketing Campaigns #PowerBI #SalesForce #Hubspot #SQL #DataStudio #Jira #Teams
- BeMate.comSenior Business Operations AnalystE-COMMERCEApril 2017 - July 2018 (1 year and 3 months)Barcelona, SpainConduct predictive analytics to better understand how our customers interact with our products and help us anticipate their needs. Work with Marketing, Product and Customer Support identifying needs and developing solutions to improve the customer experience. Collaborate with Product and Business teams in order to create predictive models and generate insights from our data. Coordinate, challenge and share the best analytical practices and methods within the organization. #BeonPrice #Excel #MacrosVBA #Python #R #GoogleAnalytics
- eDreams ODIGEOOperations Data AnalystE-COMMERCENovember 2014 - April 2017 (2 years and 5 months)Barcelona, SpainReporting to the Service Center Manager and giving support to the CS Central Reporting team. Support the Work Force Management to develop strategic plans for the contact centre. Build and improve performance management tools. Analyze daily and weekly performance, identifying trends and improvement opportunities. Manage ad-hoc analysis and reporting requests. Assist the WFM to perform statistical analysis and identify call arrival patterns such as growth, trends and seasonality. #Qlikview #Genesys #SQL #Access #Microstrategy #Jira
- Executive MBA, Administración y gestión de empresas, generalESIC Business & Marketing School2021Executive MBA, Administración y gestión de empresas, general
- Master's degree, Dirección y gestión de Marketing comercialEAE BUSINESS SCHOOL2015Master's degree, Dirección y gestión de Marketing comercial
- Diplomatura/PostGrado, Contabilidad y finanzasFUNDACEATE2013Diplomatura/PostGrado, Contabilidad y finanzas
- Licentiate degree, EconomíaUNIVERSIDAD DE CARABOBO2010Licentiate degree, Economía