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Rafael CampoamorRC

Rafael Campoamor

Fractional CMO & Growth Marketing for B2B Startups

€320/day
Madrid, ES
8-15 years

Average response time: 1 hour

About Rafael

La mayoría de las startups B2B Tech y SaaS que superan el 1M€ de facturación se estancan por tres problemas:

1. Contenido plano que hace ruido pero no genera demos cualificadas.
2. CRM y analítica rotas, sin trazabilidad real del ROI para el C-Level.
3. Acciones fragmentadas por agencias nicho, sin una dirección global.

Para escalar la captación en procesos de venta complejos, no necesitas más ejecutores de tareas sueltas. Necesitas un 𝗔𝗿𝗾𝘂𝗶𝘁𝗲𝗰𝘁𝗼 𝗘𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰𝗼.

Ayudo a empresas B2B a orquestar su estrategia digital, combinando captación, contenido y analítica para lograr un crecimiento sostenible y medible.

🚀 𝗘𝗟 𝗘𝗗𝗚𝗘 𝗙𝗥𝗔𝗠𝗘𝗪𝗢𝗥𝗞: 𝗠𝗶 𝗠𝗲𝘁𝗼𝗱𝗼𝗹𝗼𝗴𝗶𝗮

Un sistema modular de mejora continua que se integra con tu equipo actual:
  • 🎯 𝗘𝘃𝗮𝗹𝘂𝗮𝘁𝗲: Auditoría de datos y procesos para detectar fugas en el funnel.
  • 📐 𝗗𝗲𝘀𝗶𝗴𝗻: Creación del PAD (Plan de Activación Digital) y la hoja de ruta sin rodeos.
  • ⚙️ 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗲: Despliegue técnico/creativo + infraestructura CRM propia para automatizar vuestro pipeline y que ningún lead se enfríe.
  • 📈 𝗘𝘃𝗼𝗹𝘃𝗲: Gestión de campañas, atribución de canales y optimización constante.

⚡ ¿𝗖𝗢𝗠𝗢 𝗖𝗢𝗟𝗔𝗕𝗢𝗥𝗔𝗠𝗢𝗦?

Bajo un modelo de 𝗗𝗶𝗿𝗲𝗰𝗰𝗶𝗼𝗻 𝗱𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗙𝗿𝗮𝗰𝗰𝗶𝗼𝗻𝗮𝗹. Soy el puente estratégico que conecta las decisiones de negocio del C-Level con la capacidad de ejecución de tu equipo interno.



DECIDIR. EJECUTAR. EVOLUCIONAR. SIN RODEOS.
  • Spanish

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Campoamor
    Growth & Marketing Architect | Fractional CMO
    CONSULTING AND AUDITS
    February 2009 - Today (17 years and 4 months)
    Madrid, Spain
    CRM infrastructure to segment and reactivate a database of +10k leads, and spearheaded the shift toward Authority SEO for AI discovery engines (Perplexity, Gemini, Copilot).• (): Designed a Thought Leadership Content strategy tailored for C-Level and data analysts, autonomously managing high-converting technical content lifecycles (GA4).⚙ ?Under a model. I serve as the strategic bridge connecting C-Level business decisions with your internal team's execution capabilities.DECIDE.
    message.

    As , I unify lead generation, content strategy, and advanced analytics to build predictable demand engines and maximize C-level ROI without the friction of a traditional agency.
    CRM & Marketing Automation SEO Project Management Customer Relationship Management (CRM) Digital Marketing Strategy
  • ShowerThinking Digital Transformation
    Account Manager - (Marketing Automation
    CONSULTING AND AUDITS
    March 2021 - December 2021 (9 months)
    Madrid, Spain
    Leading and managing the strategy, implementation and execution of employer branding for NTT DATA.
    • Customer relationship
    • Employer branding digital strategy and digital transformation
    • Management and coordination of technological and creative developments
    • Identification and exploitation of new opportunities
    Digital Transformation SEO Project Management Salesforce Employer Branding
  • Freelance
    Digital Strategist
    CONSULTING AND AUDITS
    March 2016 - July 2017 (1 year and 4 months)
    Madrid, Spain
    Consultancy and advisory in strategy and innovation, with a rich portfolio of customers and brands.
    • Digital strategy & Innovation
    • Analytics and decision making skills
    • Developed and managed a multi-disciplinary ecosystem of providers to offer a full service
    • Creative direction and video making skills
    Social media Producción de vídeos Montaje de vídeo Diversity, Equity, and Inclusion

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Education

  • Keyword Research
    Shakers
    Keyword Research
  • Auditoría SEO
    Shakers
    Auditoría SEO

Skill set

Categories