About Rafael
English
Native or bilingual
Portuguese
Native or bilingual
Spanish
Fluent
Experience
- TikTok (ByteDance)Account ManagerMarch 2023 - December 2025 (2 years and 9 months)• Managed 150–200 active B2B clients per quarter on TikTok's digital advertising platform, focusing on retention, engagement, and long-term revenue sustainability.• Drove 300% YoY portfolio growth through structured account planning and proactive client strategy.• Acted as trusted advisor, guiding clients on platform best practices, campaign optimization, and ROI improvement.• Monitored account health metrics and client engagement to proactively reduce churn risk.• Transitioned 10+ high-growth clients to higher level teams after sustained performance and adoption.• Led educational sessions and client case studies to improve product understanding and long-term engagement.
- BotmakerAccount ManagerJuly 2022 - February 2023 (7 months)• Managed 50 strategic partners, ensuring onboarding, enablement, and continuous product adoption.• Designed a structured onboarding framework to accelerate time-to-value.• Monitored customer satisfaction, revenue trends, and engagement metrics to identify growth or churn risks.• Collaborated closely with Product and Technical teams to resolve issues and improve customer experience.
- BotmakerAccount ExecutiveJanuary 2020 - June 2022 (2 years and 5 months)• Supported SMB clients throughout onboarding and implementation of SaaS automation solutions.• Worked closely with customers to identify expansion opportunities aligned with usage and business needs.• Provided structured follow-up and solution adjustments to ensure successful adoption.
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Education
- BScBSc
Skill set
Categories
- Other