Pranjal Tewari

• • Lead Content Creation/MLR reviews/ Media Planning and Brand Marketing Expense related projects.

• • Lead and set-up Data governance enablement sessions with the business.

• • Led the design, configuration, and optimization of Aprimo DAM

• • Implemented API-driven integrations between Aprimo DAM and enterprise platforms, including PIM (Salsify), CMS (Sitecore) and other business systems

• • Developed automated workflows for asset ingestion, approvals, localization, rendition management, and omnichannel distribution.

• • Ensured platform performance, reliability, and scalability in a SaaS environment while managing upgrades, troubleshooting complex issues, and driving continuous improvements.

• • Partnered with Marketing, Brand, Legal, and IT teams to translate business requirements into scalable DAM solutions

• • Recommended improvements to existing or proposed systems to enhance solution functionality.

• • Handling multiple Aprimo Projects for different geographies. Working directly with the business stakeholders on Project timelines and

• • delivery.

• • Supported sales team with Project Pitching and Estimates.

• • Worked as a Project Implementation Lead for North America Configured and created MVP DAM solution for the client using Aprimo

• •

• • DAM. Worked directly with the Client on their Aprimo DAM future roadmap and current assignments. Lead Requirement workshops, design and development for a MRM implementation using Aprimo. Independently developed Claims functionality using Aprimo to enable seamless claims process for various pharmaceutical clients.

•Working for Philips, I have been responsible for Marketing Activation forPhilip's Healthcare business segment.

• Did RFP with multiple vendors Salesforce, Sprinklr, Aprimo

• Created an E2E Marketing Architecture for the business

• Created a user demo of E2E marketing flow of Philips using Aprimo tool

•Created FDA compliant Asset Validation workflow for Philips Global Asset

• Management using Aprimo and DAM (Digital Asset Management) tool,

providing customizations related inputs to the third-party business

Partners

•Working directly with the Senior Business stakeholders to understand the

business process and create a future Marketing Roadmap

• Lead a team and managed 8 resources

•Implementing Marketing Activation and Marketing Plan and Spend

Management for one of the Business Verticals.