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Pilar Rios

👉 Illustrator | UX/UI designer | Brand strategist
1 project
2 recommendations
  • Suggested rate
    €432 / day
  • Experience8-15 years
  • Response rate100%
  • Response time12 hours
The project will begin once you accept Pilar's quote.
Location and workplace preferences
Location
Málaga, España
Remote only
Primarily works remotely
Verifications

Freelancer code of conduct signed

Read the Malt code of conduct
Verified email
Languages
Categories
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Pilar in a few words
Do you need to work on your brand and your website with strategy?

Hi!🙋🏻‍♀️ I'm Pilar, 𝐔𝐗/𝐔𝐈 𝐝𝐞𝐬𝐢𝐠𝐧𝐞𝐫 & 𝐢𝐥𝐥𝐮𝐬𝐭𝐫𝐚𝐭𝐨𝐫 specialising in 𝐛𝐫𝐚𝐧𝐝 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 for health & wellness brands.
⁣⁣
✨ Since 2012 I have been helping businesses to 𝐢𝐦𝐩𝐫𝐨𝐯𝐞 𝐰𝐢𝐭𝐡 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐭𝐡𝐞 𝐯𝐢𝐬𝐮𝐚𝐥 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 of their brands so they can get better and longer relationships with their clients.⁣ My methodology is the following:

𝐁𝐑𝐀𝐍𝐃 𝐒𝐓𝐑𝐀𝐓𝐄𝐆𝐘 = VALUES + BRAND STORY + USP + PERSON-CENTERED + MARKET & CONTEXT + USER JOURNEY+ BRAND COMMUNICATION⁣
⁣⁣⁣⁣
So, how could I help you?⁣
✦ With a 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐛𝐫𝐚𝐧𝐝 audit where I check all your branding and you will know what following steps you should follow with your brand.
✦ Developing your whole 𝐛𝐫𝐚𝐧𝐝𝐢𝐧𝐠 ⁣
✦ Creating strategic illustrations for your app/ web
✦ Designing your 𝐰𝐞𝐛 𝐨𝐫 𝐚𝐩𝐩⁣
✦ All 𝟏𝟎𝟎% 𝐜𝐮𝐬𝐭𝐨𝐦𝐢𝐬𝐞𝐝 service⁣

ESP ------->

¿Necesitas trabajar en tu marca o web/app con estrategia?

Hola! 🙋🏻‍♀️Soy Pilar, 𝐔𝐗/𝐔𝐈 e 𝐢𝐥𝐮𝐬𝐭𝐫𝐚𝐝𝐨𝐫𝐚 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 especializada en 𝐛𝐫𝐚𝐧𝐝𝐢𝐧𝐠 𝐞𝐬𝐭𝐫𝐚𝐭𝐞́𝐠𝐢𝐜𝐨 para marcas de la salud y el bienestar.

✨ Desde 2012 ayudo a empresas a mejorar con estrategia la comunicación visual de sus marcas para generar así una relación con sus clientes mejor y más duradera. Mi metodología es la siguiente:

𝐁𝐑𝐀𝐍𝐃𝐈𝐍𝐆 𝐄𝐒𝐓𝐑𝐀𝐓𝐄𝐆𝐈𝐂𝐎 = VALORES + HISTORIA DE MARCA + PUV + PERSON-CENTERED + MERCADO Y CONTEXTO + USER JOURNEY+ COMUNICACIÓN DE MARCA⁣⁣

Entonces, ✨¿Cómo puedo ayudarte?✨

✦ Con una auditoría 𝐝𝐞 𝐛𝐫𝐚𝐧𝐝𝐢𝐧𝐠 𝐞𝐬𝐭𝐫𝐚𝐭𝐞́𝐠𝐢𝐜𝐨 donde revisaré todo tu branding para darte los pasos a seguir con tu marca.
✦ Diseño de tu 𝐛𝐫𝐚𝐧𝐝𝐢𝐧𝐠⁣⁣
✦ Creando ilustraciones estratégicas para tu app/ web
✦ Diseñando tu 𝐰𝐞𝐛 𝐨 𝐚𝐩𝐩
✦ Siempre con un servicio 𝟏𝟎𝟎% 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐚𝐝𝐨⁣⁣
Experience
  • Ana Rivero
    Brand strategist and visual designer
    HEALTH & WELLNESS
    October 2021 - November 2021 (1 month)
    Grenoble, Francia
    ✦ Strategic consulting session
    ✦ Visual design for branding: defining colour palette, premium typography and visual identity.
    Branding Logo Design Adobe Illustrator Identidad visual Personal Branding Dirección artística Illustration
  • Pilar Rios DESIGNER
    Illustrator | Visual Designer | Brand strategist
    DIGITAL & IT
    September 2019 - Today (5 years and 5 months)
    Grenoble, France
    ✦ Managed digital projects from concept to final hand-off.
    ✦ Present and communicate the new designs to client marketing teams, as
    well as business stakeholders and executive leadership.
    ✦ Collaborated with copywriters, project managers and tech teams for
    project planning and brainstorming.
    ✦ Audit current services and provide design solutions to solve user needs
    and business challenges through user research, information architecture,
    prototyping, visual design and interaction design.
    ✦ Define the main goals of the businesses through strategic consulting
    sessions with clients.
    ✦ Design graphic assets and identities.
    ✦ Design and development of the online store, membership site and
    corporate websites.
    ✦ Designing strategic illustrations and icons for business websites.
    Illustration User Experience Design User Interface Design Branding Wordpress Landing page personal branding Identidad visual
  • novva_ marketing
    UX/ UI Designer | Visual designer
    DIGITAL & IT
    May 2018 - August 2019 (1 year and 3 months)
    Barcelona, Catalonia, Spain
    ✦ UX/UI Design for interactive websites
    ✦ Visual brand design (logo design, colour palette, typographies, pattern design)
    ✦ Online shop design
    ✦ Wordpress web design
    UI Web Design UX Design Branding Wordpress Landing page brand strategy CSS Html
1 project on Malt
  • Quality

  • Respects deadlines

  • Communication

AC

Ana Cristina-Ana Rivero

11/19/2021

Mi experiencia con Pilar ha sido muy positiva. He quedado súper satisfecha con el trabajo de branding visual que ha hecho con mi marca. Siento que ha logrado captar todo lo que quería y, sin duda, volveré a elegirla para otros trabajos como la web.

2 recommendations
AR
DG

Adriana Rivera and 1 other person have recommended Pilar

Adriana RiveraAR
Adriana Rivera
4Doctors
5/21/2021
Pilar sabe captar la esencia de tu marca para un proyecto y a partir de allí proponer soluciones de diseño que se adapten y transmitan muy bien tu mensaje. Trabajar con Pilar es un gusto y siempre se asegura de que quedes muy satisfecho con su trabajo.
Daniel González LagunaDG
novva_ markeing
4/22/2021
En muchas ocasiones hacer un diseño accesible y que garantice éxito es difícil de combinar con un diseño visual. Pilar siempre encontraba el equilibrio para que un diseño no solo se ajuste al brandbook de la marca sino que además garantizaba accesibilidad y una buena experiencia.
Pilar posee un punto de empatía y una sensibilidad especiales capaz de desatascar proyectos y hacer que se incremente la interacción del usuario con la marca combinando ilustración, buen gusto y contenidos de manera que las comunicaciones, piezas o proyectos web sean coherentes y funcionen.

Ha sido una suerte compartir agencia con Pilar como parte del equipo primero y como partner después.
Education
  • Soy Personal Brander
    Escuela Brandea
    2020
    ♢ Strategy to get your brand to be different: how teaching a client to be different in order to stand out by being aligned with their values ​​and with the essence of who they trully are. ♢ Monetization strategy: how to define your niche, the client's vital moment, the unique selling proposition, how to define services. ♢ Communication strategy: what elements are better to communicate and enhance, what type of communication strategy maximise, how to find your voice, which channels are the most appropriate for your brand.
  • Postgraduate in Design of Applications and Services for the network
    Escola Universitària de Disseny i Enginyeria de Barcelona
    2018
    Focusing in the full experience for the user: ♢ Conceptualize and develop proposals for digital services and businesses on the internet Strategic definition and value proposals ♢ Planning of implementation road maps ♢ UX design ♢ Interface design ♢ Interaction design ♢ Development of technological proposals such as databases, programming languages ​​or API integration ♢ Understand the Characteristics of the digital technological ecosystem ♢ Understanding and applying methodologies for planning and managing agile projects. ♢ Understanding and applying the methodology of interactive product design, the stages that configure it and its iterative nature. ♢ Analysis of the social context, identifying opportunities and posing innovation challenges that promote digital transformation.
  • Fine Art & Advertising and Public relations
    Universidad Europea de Madrid
    2012
    ♢ Visual Arts: painting, sculpture, conceptual art, ephemeral art - vanguard art ♢ Illustration and drawing - with different techniques ♢ Traditional animation ♢ Video & video edition ♢ Photography ♢ Audiovisual communication ♢ Advertising ♢ Graphic design ♢ Public Relations techniques (how to communicate in public)