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Pilar Maillo MartínezPM

Pilar Maillo Martínez

Especialista en Google Ads / Consultor Google Ads

€250/day
Madrid, ES
15+ years

Average response time: 1 hour

About Pilar

Hace 15 años comencé mi carrera en el mundo de la publicidad, convencida de que mi camino estaba en la comunicación tradicional. Sin embargo, con el tiempo descubrí mi verdadera pasión: el marketing digital y la estrategia online.

Desde entonces, he tenido la oportunidad de diseñar y optimizar campañas para sectores tan diversos como el inmobiliario, la moda o los servicios profesionales, siempre adaptándome a las particularidades y objetivos de cada cliente.

Tras años de experiencia en grandes compañías, decidí dar el salto y emprender como consultora independiente. Hoy mi propósito es claro: ayudar a las empresas a definir su estrategia digital, conectar con su audiencia y alcanzar resultados reales.

Si tienes un proyecto y buscas a alguien que combine experiencia, estrategia y creatividad, estaré encantada de colaborar contigo.
  • English

    Fluent

  • French

    Conversational

  • Spanish

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Lifull Connect
    Traffic Lead & SEM Specialist
    INTERNET OF THINGS (IOT)
    January 2019 - April 2020 (1 year and 4 months)
    Madrid, Spain
    - Optimization of PPC campaings on Google Adwords, Bing and Criteo
    - Performance analisys of campaigns: SEM/SEO
    - Reporting and analysis of paid traffic KPI's
    - Maintenance of Mitula brands CPC campaigns for premium partners
    SEM Google AdWords Google Analytics Retargeting
  • Mitula Group
    Traffic & SEM Specialist
    INTERNET OF THINGS (IOT)
    May 2015 - December 2018 (3 years and 8 months)
    Madrid, Spain
    - Implementation and optimization of PPC campaigns on Google Adwords, Bing and Criteo for all Mitula Group brands
    - KPI's analysis and reporting with Google Analytics
    - Analysis of the effects of new features on the paid traffic
    - Maintenance of Mitula Group CPC campaigns for premium partners
    SEM Google Analytics Google AdWords Retargeting
  • Mitula Classified
    Traffic & SEM Specialist
    INTERNET OF THINGS (IOT)
    September 2010 - April 2015 (4 years and 8 months)
    - Implementation and optimization of PPC campaigns on Google Adwords, Bing and Criteo
    - Detection of opportunities and improvements in order to increase the traffic and the ROI
    - KPI's analysis and reporting with Google Analytics
    - Maintenance of Mitula CPC campaigns for premium partners
    SEM Google Analytics Google AdWords Retargeting

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Education

  • Posicionamiento y Marketing de Buscadores, SEM, SEO Y Analítica Web
    IEBS Business School‎, Madrid
    2012

Certifications

  • Certificación en Vídeo de Google Ads
    Google
    2020
  • Certificación en Google Shopping
    Google
    2020

Skill set

Categories