About Pilar
Digital transformation and Customer Experience consultant, focused on building highly effective teams through strategic sessions, meeting facilitation and agile processes. My approach is to simplify the complex in favour of removing barriers to change and growth.
Lego Serious Play methodology certified facilitator (using this method to work with teams to improve collaboration, communication and mutual understanding around problems)
Spanish
Native or bilingual
English
Native or bilingual
Can work on-site
Barcelona (up to 50km), Madrid (up to 50km), Valencia (up to 10km)
Experience
- Beyond Good AgencyCo-FounderNovember 2022 - Today (3 years and 7 months)Founder and Strategic Chief Officer providing digital consultancy, marketing direction, organisational advice and building purpose-aligned businesses.- Led the digital marketing strategy for 1st organic supermarket and wellness brand in the UK, Planet Organic, working closely with the Customer Director, Buying team and brand managers to launch the brand nationwide with a new ecommerce platform.- For Planet Organic, my team delivered £2 million incremental online revenue annually, for the years 2020 and 2021, as well as savings in paid ads and content production thanks to our influencer partnerships.- Developed marketing strategy for Trimedika worldwide- Brand relaunch for Prestel and Partner Family Office conferences
- Barrio DigitalFounder & Principal ConsultantNovember 2014 - Today (11 years and 7 months)London, UKI founded and manage this global collective of digital strategists and facilitators working together in multi-skilled projects, helping businesses transform and innovate.- Transformed and built the marketing team at Rated People, working closely with the CEO, devising a new strategy to increase profitability long term.- Trained and coached marketing, brand and customer teams to innovate and drive digital transformation inside their own departments at Allianz Spain, Syngenta, iVisa and Volotea.- Designed and deployed digital campaigns for the launch of Flare Studio, BBDO's creative platform, globally.- Developed digital marketing strategies and campaigns for Great British Racing, Podo, Bybox and many more.
- EAE BUSINESS SCHOOLInnovation teacherNovember 2023 - Today (2 years and 7 months)Barcelona, SpainInnovation teacher at the Digital Transformation Postgraduate program in Barcelona. Topics taught include design thinking, agile methodologies, business model and value proposition canvas, collaboration tools and processes, etc
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Education
- Master Innovation & Business StrategyUPF Barcelona School of Management2025Master focused on business innovation, including subjects like design thinking, lean startup, agile methodologies, open innovation and business growth and management.
- LEGO Serious Play facilitationSerious Work2024Certified facilitator in the LEGO Serious Play method.
Certifications
- Lego Serious Play facilitationSerious Global2024