Description

Social Media Manager with 5+ years leading content strategy, community growth, and brand

presence, combined with performance marketing and paid media skills for small and business

companies. Grew a brand's Instagram from 1,500 to 40,000+ followers on a limited budget, and

built a platform's entire social presence and visual identity from scratch. Comfortable across the

full content pipeline: strategy, design (Adobe Photoshop, Illustrator, Canva, CapCut), publishing,

community management, and performance reporting. My background in Meta Ads and Google

Ads also means I understand how content performs when boosted or amplified — not just

organic reach, which gives me a full picture of the content-to-result loop. EU citizen (Italian),

available for remote work or relocation across Europe. Advanced English (C1), native Spanish.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Barcelona (up to 50km)

Hogarex
Founder — Product & Marketing
January 2025 - Today (1 year and 7 months)
• - Designed, managed and executed user acquisition campaigns through Google Ads and Meta Ads, growing the platform from 0 to 1,300 users in 4 months with a monthly budget of €300 (under €1 cost per acquired user).
• - Conceived and developed a complete web platform built with Bubble.io (no-code), taking ownership of the entire product lifecycle, including architecture, UI design, and user experience.
• - Defined the brand identity and created all graphic design and communication materials from scratch.
• - Implemented automations and integrations using Make, APIs, Claude Code, and other AI tools to optimize lead generation and operational processes.
Freelance
Digital Marketing & Design
January 2020 - December 2024 (4 years and 11 months)
Independent
• · direct clients and Upwork projects Remote (Argentina / Australia)
• - Managed end-to-end digital marketing projects for different clients across multiple industries, leading the entire process from strategy development and client proposals to execution, optimization, and delivery.
• - Planned, launched, and optimized Meta Ads and Google Ads campaigns focused on lead generation, sales, and audience growth, maximizing performance from limited advertising budgets through continuous optimization.
• - Developed social media growth strategies and created content, graphic design assets, branding materials, and digital marketing campaigns.
• - Managed client relationships directly while overseeing multiple projects simultaneously, adapting solutions to different business goals, industries, and budget levels.
• - Leveraged automation, AI tools, and digital integrations to improve operational efficiency and marketing performance.
Compa Mates @compamates on Instagram
Social Media & Digital Marketing LeadMar
January 2018 - January 2022 (4 years)
Córdoba, Córdoba Province, Argentina
• - Solely responsible for the brand's Instagram strategy, growing the account from approximately 1,500 to more than 40,000 followers with a very limited advertising budget.
• - Designed and executed the content strategy and organic audience growth initiatives.
• - Managed Meta advertising campaigns with limited budgets, continuously optimizing targeting and creatives to maximize ROAS.
• - Created all graphic design assets and product catalog materials.

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Diploma in Digital Marketing
Universidad Tecnológica Nacional
2019
Meta Certified Digital Marketing Associate
Meta & American Council on Education
2024
Meta Certified Digital Marketing Associate