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Pedro RuedaPR

Pedro Rueda

Fractional CFO

€400/day
Madrid, ES
8-15 years

Average response time: 1 hour

About Pedro

I am a finance professional with nearly 10 years of experience supporting founders and leadership teams in high-growth startups and scale-ups.

As a Fractional CFO, I help companies build the financial foundations required to scale effectively. My experience spans fundraising, investor relations, financial planning and analysis, KPI design, budgeting, cash flow management, board reporting, and strategic decision-making.

Having worked closely with founders throughout the lifecycle of a business—from launch and fundraising to scaling operations and developing new products—I understand the challenges of balancing growth, profitability, and execution.

I can support your business with:

• Financial planning, budgeting, and forecasting
• Cash flow management and runway planning
• Investor reporting and board materials
• Fundraising preparation and financial modelling
• KPI design and performance management
• Business planning and strategic finance projects
• Finance function setup and process optimisation
• Commercial and operational analysis

I have particular experience in fintech, SaaS, and technology-enabled businesses, and enjoy partnering closely with founders to turn financial data into actionable business decisions.

Whether you need support for a fundraising round, improved financial visibility, or a strategic finance partner without the cost of a full-time CFO, I can provide flexible, hands-on support tailored to your needs.
  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Wannme,
    Head of Finance and Growth
    April 2023 - Today (3 years and 3 months)
    Madrid, Spain
    Payments
    • Fundraising strategy and execution, including development of investor materials, management of due diligence, and negotiation and closure of both debt and equity funding rounds, including a recent €7M venture debt raise from IDC Arena Credit Ventures.
    • Comprehensive financial management and operations: budgeting, forecasting, and financial reporting.
    • Owned group KPIs, providing data-driven insights for leadership, translating complex financial and operational data into actionable strategies for operations, marketing, and growth.
    • Point of contact for the Product team in shaping Wannme's merchant financing solution, leveraging financial and analytical expertise to guide product development.
    Fundraising Financial modelling Cash analysis Microsoft Excel
  • Katoo,
    Head of Finance
    September 2021 - April 2023 (1 year and 7 months)
    Madrid, Spain
    B2B Marketplace focused on the food services industry.
    • Established and scaled the global finance function, supporting organizational growth from fewer than 30 to over 100 employees.
    • Directed all finance, administrative, and legal initiatives for the expansion into two new international markets, including the launch in Latin America, ensuring compliance and seamless market entry.
    • Worked closely with founders on financial strategy, capital planning, and investor reporting.
  • Jazzya Investments,
    Analyst
    September 2017 - September 2021 (4 years)
    Madrid, Spain
    Venture capital and venture building fund.
    • Sourced, screened and executed early-stage investment opportunities across mobility, fintech, and deep tech, supporting investments through the Vas Ventures fund.
    • Provided strategic and financial support for the launch of Goggo Networks (€40 million Series A raise from SoftBank's Vision Fund), and Overture Life ($20 million Series A from a top tier Silicon Valley VC firm.
    • Provided hands-on portfolio support to Mox Group (mobility), focusing on refining its investment narrative and preparing fundraising processes.

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Education

  • Master's degree in engineering (MEng)
    University of Bristol
    2017
    Master's degree in engineering (MEng)

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