About Paulina
I am a Content Strategist, UX Writer, Brand Storyteller, Designer, and Art Director with over 15 years of experience helping businesses craft impactful narratives, build strong brand identities, and deliver engaging digital content. With eight years working in Australia, I’ve collaborated with global brands, government agencies, and creative businesses, developing content and visual strategies that enhance user experience, strengthen brand positioning, and drive audience engagement.
As a bilingual professional (English & Spanish at a native level), I create culturally fluent messaging and designs that resonate with diverse audiences and adapt to various market needs.
My expertise spans SEO-driven content creation, UX writing, brand messaging, visual storytelling, and omnichannel strategies—bridging strategic insight with creative execution to deliver content and designs that inform, engage, and inspire action.
Spanish
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- FreelanceBrand Manager & Content StrategistJanuary 2013 - Today (13 years and 5 months)Melbourne, AustraliaKey Responsibilities & Achievements:Brand Strategy & Positioning – Led discovery sessions to define brand voice, audience insights, and messaging.Content & Copywriting – Developed website copy, brand messaging, and social media content.Custom Branding & Storytelling – Created identity systems with strong narrative foundations.Client & Project Management – Balanced creative strategy and execution for global clients.This role allowed me to apply my expertise in content strategy, messaging, and brand storytelling across diverse industries.
- Utility Creative AustraliaSenior Content & Brand DesignerNovember 2016 - January 2018 (1 year and 2 months)Melbourne VIC, AustraliaKey Responsibilities & Achievements:Brand Identity & Content Strategy – Developed messaging frameworks and visual strategies for government agencies.Public Sector & Social Impact Content – Created campaigns, reports, and marketing materials for mental health and public awareness initiatives.Editorial & UX Writing – Wrote and designed user-friendly reports, brochures, and infographics.Advertising & Campaign Development – Managed digital and print advertising for awareness-driven campaigns.This role combined content strategy, UX writing, and brand storytelling, focusing on meaningful, community-driven projects.
- My Rewards International LtdContent, UX Writer & DesignerJune 2014 - July 2016 (2 years and 1 month)Melbourne VIC, AustraliaKey Responsibilities & Achievements:SEO & UX Writing – Developed website copy, dashboards, and landing pages for an optimized user experience.Content Marketing & Email Strategy – Wrote newsletters, campaign copy, and loyalty program communications.Retail & Promotional Messaging – Created conversion-driven content for corporate and B2B campaigns.Content & Brand Consistency – Ensured brand-aligned messaging across digital and print touchpoints.This role allowed me to merge SEO-driven content creation, UX writing, and brand messaging to enhance engagement.
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Education
- Master in Digital Marketing & E-CommerceEAE Business School2021Grado de Máster
- Diseño GráficoFacultad de Arquitectura & Urbanismo, Universidad de Chile2007Grado Universitario