Description

Experienced strategic planner with over 10 years of leading long-term strategic initiatives, with a strong focus on the digital landscape. Proven expertise in brand positioning, digital experience, competitive analysis, and market entry strategies. Skilled at transforming market insights, consumer trends, and business objectives into coherent strategic plans that drive growth and innovation.

I help brands understand their market, target audiences, and opportunities for enhancing their digital experience, offering improvements that generate real value for their key audiences.

I have a strong experience working for automotive, retail, banking and healthcare brands, among other industries.

My core competencies and deliverables include:

- Conducting and presenting user research (qualitative, quantitative, desk research)

- Developing strategic recommendations to improve brand digital experience based on web performance analysis, user insights, and market and consumer analysis

- Providing strategic direction for tenders and competitive bids

- Assisting with presentation storytelling and creating impactful presentations for executive audiences

- Collaborating with different teams and profiles, such as UX, UI, Creative teams, media teams, Data, among others

Industry field of expertise

Languages

Spanish
Native or bilingual
French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Madrid (up to 50km)

Razorfish (Publicis Groupe)
Lead Strategist
AUTOMOBILE
January 2022 - July 2025 (3 years and 6 months)
Paris, France
• Led digital strategy for major clients, owning the process from opportunity discovery to roadmap definition and delivery oversight.
• Defined omnichannel customer journeys and identified optimization opportunities using qualitative and quantitative research and performance analysis.
• Presented strategic recommendations to C-level stakeholders, translating technical and user data into business-focused insights.
• Drove innovation projects exploring how AI, immersive experiences, and new digital ecosystems can elevate customer experience and brand relevance.
• Managed a team of 4 strategists and orchestrated work with specialists in Data & Customer Performance, SEO, Social Intelligence, UX, and UI.
Product Strategy Strategic planning User Research Digital Strategy Project Management
Razorfish
Senior Strategist
E-COMMERCE
January 2019 - January 2022 (3 years)
Paris, France
• Developed customer experience and product strategies for clients in banking, retail, and mobility sectors.
• Conducted user research, competitive benchmarking, and market analysis to inform experience innovation.
• Defined strategic KPIs and success metrics for new digital services and features.
• Partnered with design and development teams to ensure alignment between roadmaps, business goals, and user needs.
Planificación estratégica Digital Strategy User Research Dirección de proyecto Performance Analysis
Publicis Sapient / Digitas
Media Client Director
RETAIL (LARGE RETAILERS)
January 2017 - January 2018 (1 year)
Paris, France
• In charge of the account management of media clients such as Fleury Michon, AXA, Marriot, among others.
• Designed and optimized digital acquisition strategies (Paid Social, Display, SEO/SEA) to support product launches and improve campaign performance.
Account Management Digital Strategy Media Strategy Digital Media Performance Analysis