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Paula N.PN

Average response time: 1 hour

About Paula

Profesional del marketing digital con más de 7 años de experiencia, especializada en la definición y conceptualización de estrategias de contenido para redes sociales, Experta en gestión de comunidades, community management, social listening y análisis de datos, con un enfoque orientado a resultados y optimización de KPIs.
Combino creatividad y pensamiento estratégico para desarrollar contenido relevante y único en plataformas como TikTok, Instagram, X o YouTube, impulsando la conexión entre marcas y audiencias en entornos dinámicos y en constante evolución
  • Portuguese

    Fluent

  • Spanish

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • MUT
    Digital & Social Media Manager
    April 2025 - Today (1 year and 3 months)
    Planificación estratégica de contenidos, gestion de comunidades, redacción de informe de resultados, influencer marketing, publicidad en redes sociales
    Social Ads Community management Creación y redacción de contenidos Planificación estratégica Gestión de redes sociales
  • HAVAS GROUP ESPAÑA
    DIGITAL & SOCIAL MEDIA STRATEGIST
    January 2023 - January 2025 (2 years)
    Definition and execution of organic content strategies for social media for clients such as Freixenet Group, A.C. Group, Naturgy or Occident. Data analysis to optimize action plans and digital strategies and tracked KPIs and provided reports with key insights Managed content calendars, ensuring brand consistency. Researched trends and competitors to improve content. Optimized paid and organic campaigns for better results. Worked with different teams to align social media plans.
  • PalauGea Comunicación
    CONTENT STRATEGIST & SOCIAL MEDIA SPECIALIST
    January 2021 - January 2022 (1 year)
    Development and implementation of strategy content & social media plan for advertisers Managed content creation and distribution across various platforms, ensuring alignment with brand voice Acquisition of new business opportunities, strengthening relationships and ensuring the achievement of objectives Market and competition analysis.

Recommendations

Fernando ClimentFC
FU
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Fernando Climent and 2 other people have recommended Paula

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Education

  • Periodismo y Comunicación Audiovisual
    Universidad Carlos III, Madrid
    2019
  • Grado en Comunicación Audiovisual
    Universidad de Beira Interior. Covilha. Portugal.
    2017
    Programa Erasmus

Certifications

  • Cursos online Google Analytics (Principiante y Avanzado)
    Analytics Academy
    2019
    Google Analytics

Skill set

Categories