About Paula
Project & Operations Manager with a multidisciplinary background spanning marketing, communications, digital projects, training, and business operations. I specialize in bringing structure, clarity, and execution to complex projects, coordinating stakeholders, managing workflows, and ensuring high-quality delivery from planning through completion.
My experience includes project coordination, resource and capacity planning, process optimization, team management, vendor and freelancer collaboration, digital marketing, and AI-driven workflows. I have worked across corporate, educational, and nonprofit environments, leading initiatives that require strong organizational skills, adaptability, and attention to detail.
I am particularly effective in roles that sit at the intersection of operations, project management, and communication, acting as a central point of coordination to keep teams aligned, priorities clear, and projects moving forward efficiently. I combine strategic thinking with a hands-on approach and enjoy transforming complex challenges into structured, actionable solutions.
Spanish
Native or bilingual
English
Native or bilingual
French
Conversational
Italian
Conversational
Can work on-site
Madrid (up to 50km)
Experience
- Studio PratsDigital Marketing & Communications ManagerCONSULTING AND AUDITSFebruary 2026 - Today (4 months)Madrid, SpainManaged marketing operations and digital communications for a digital solutions' studio, coordinating content workflows, stakeholder communication, publication schedules, and brand initiatives across multiple channels.Established processes, editorial standards, and quality assurance systems to improve efficiency and consistency in content production. Oversaw planning, execution, and performance tracking of digital marketing activities while aligning marketing priorities with business objectives and long-term growth goals.Acted as the central coordination point between strategic direction, content creation, and operational execution, ensuring projects were delivered on schedule and according to brand standards.
- Digit-ableFounder and DirectorEDUCATION AND E-LEARNINGJanuary 2026 - Today (5 months)Madrid, Spain• Founded and led Digit-able, a training and consulting initiative focused on digital skills, AI adoption, accessibility, and inclusive learning.• Designed and delivered training programs in Artificial Intelligence, digital productivity, communication, marketing, and workplace technology.• Managed end-to-end project delivery, including client acquisition, needs assessment, proposal development, training design, execution, and follow-up.• Delivered more than 800 hours of training for professionals, nonprofits, and organizations, adapting content to diverse audiences and learning needs.• Developed learning materials, digital resources, practical workshops, and assessment frameworks to maximize participant engagement and knowledge transfer.• Coordinated multiple projects simultaneously, managing schedules, stakeholders, budgets, and resource allocation.• Implemented AI-powered workflows and automation solutions to improve operational efficiency and reduce manual tasks for clients.• Advised organizations on digital transformation, process optimization, accessibility, and technology adoption strategies.• Managed marketing, branding, content creation, social media, and business development activities to support organizational growth.• Built partnerships with associations, educational institutions, and nonprofit organizations to expand training and consulting services.
- FREELANCEAI Data Operations SpecialistCONSULTING AND AUDITSJune 2025 - Today (11 months)Madrid, SpainManaged data operations for AI training and evaluation projects, including dataset preparation, annotation, validation, quality assurance, and process documentation. Collaborated within large-scale AI workflows, ensuring data accuracy, consistency, and compliance with project guidelines. Conducted audits, supported model evaluation processes, and contributed to the continuous improvement of annotation standards and operational efficiency.
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Education
- Grado Publicidad y Relaciones PúblicasUniversidad Complutense de Madrid - CUV2020Bachelor’s Degree in Advertising and Public Relations focused on strategic communication, brand management, marketing, consumer behavior, media planning, digital communication, and content creation. Developed expertise in designing and executing communication strategies, managing brand positioning, and creating campaigns aligned with business objectives. The program combined creative, analytical, and strategic disciplines, covering areas such as advertising strategy, public relations, market research, corporate communication, copywriting, digital marketing, and campaign performance evaluation. Built strong skills in stakeholder communication, audience engagement, project coordination, and integrated marketing communications.
- Comunicación y Gestión de ModaCENTRO UNIVERSITARIO VILLANUEVA2020Comunicación y Gestión de Moda
Certifications
- INGENIERÍA DE SOFTWARE AVANZADACENTRO SUPERIOR DE FORMACIÓN EUROPA-SUR2025