Paula De Corral

Digital Business and Omnichannel Strategy. Digital Transformation. Customer Experience. Data-Centric. Innovation.

• UNIR is an international official university, with revenues +150M€ in 2021. It belongs to Proeduca Altus, listed company in BME growth

• Member of the Business Committee

• Driven sales growth up to 20% in the Colleges of Engineering and Health in highly competitive, fast-paced and regulated markets (Europe & Latam)

• Defined the go to market strategy, managing a whole impactful marketing process from customer and market research to strategic planning and execution of 75 products

• Optimized the commercial Contact Center team conversion rate in partnership with Admissions and Academic Teams.

• Implemented the positioning, notoriety and communication strategy of the differential value proposition

• Led innovation process and reputation plan to guarantee long-term business growth

• Defined new distribution partnerships and strategies for expansion in incipient markets

• Reporting to a C-Suite member

• Steered Commercial Digital Transformation strategy and execution in a +1.800 million € revenue top insurer, starting from scratch

• Led a change from "multichannel-commercial silos" towards a data-driven customer-centric omnichannel model

• This implied critical and innovative changes in the corporate strategy, with strong impact on business rules, distribution, product, pricing, data, operations and key changes in IT

• Built a high-performance digital team +20 and cross-functional team +60 in the omnichannel project

• Developed cutting-edge capabilities to boost online business, experience and efficiency:

• Website, digital marketing, analytics, UX/UI, lead management, social media

• Innovative technology as facilitator: IA, Big Data, CDP, Cloud, Modular web Design / Development

• Influenced mindset and ways of working, opening political and cultural barriers

• Driven digitalization of customer experience in the App and Online Customer Area

• Premium growth and technical margin monitoring.

• Digitalization of Customer Experience in the Online customer area and App strategy

• Influenced mindset and ways of working, opening political and cultural barriers

• Member of EURAPCO, co-creating value with other European Top Insurance Companies.