Description

I design brand identities that connect visual systems with strategic thinking and narrative clarity.

With a robust background in human resources and organizational management, I understand how companies breathe from the inside out. This unique perspective allows me to translate complex corporate cultures into coherent visual identities that resonate with both internal teams and external markets.

Currently specializing in Neuromarketing, I apply scientific principles to every creative decision: whether it’s choosing a color palette or structuring a narrative, my work is rooted in how the human brain processes information, ensuring your brand isn't just 'pretty' but memorable and effective.

My expertise includes:

*Strategic branding: crafting identities that align with your business goals and organizational values.

*Neuromarketing driven content: designing visuals and copy that trigger engagement based on consumer psychology.

*Transmedia storytelling: building consistent narratives across podcasts, blogs, and social media (expertise in managing complex creative ecosystems).

*Visual identity & tone of voice: ensuring your brand speaks the same language at every touchpoint.

I believe every brand has a story that deserves to be told with strategic precision. Let’s turn your vision into a scientifically-backed visual reality.

Languages

Spanish
Native or bilingual
English
Fluent
French
Fluent

Workplace preferences

Can work on-site

Gernika-Lumo (up to 50km)

Tecop CTA
HR Manager | Organizational Systems Lead | Tecop CTA
HUMAN RESOURCES
January 2014 - August 2023 (9 years and 7 months)
Bogota, Colombia
- Led HR operations and organizational structure, managing recruitment, training systems, performance tracking (KPIs), payroll processes, and employee lifecycle management.
- Designed and supervised training programs aligned with organizational objectives, ensuring consistency between operational execution and strategic goals.
- Developed internal performance analysis frameworks based on KPIs to support decision-making and operational improvement.
- Responsible for structured payroll administration, social security coordination, and compliance with legal employment frameworks.
- Managed disciplinary and termination processes, ensuring structured and compliant organizational procedures.
Corporate strategy Management d'équipe Gestion de projet Business intelligence
ADETEK CTA
HR Department Assistant |Team Lead
TRANSPORTATION
January 2012 - December 2013 (1 year and 11 months)
Bogota, Colombia
- Supported recruitment, hiring, payroll compilation, training coordination, and administrative reporting processes.
- Assisted in performance tracking and organizational documentation, contributing to structured HR operations and internal communication flows.
Gestion de projet Corporate strategy Gestion opérationnelle administrative support

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Grado
Politécnico Grancolombiano
2019
Grado
Máster
Universidad internacional de la Rioja
Máster en Neuromarketing

Other

Paula Andrea Lopez Sanchez

Branding & Strategic Content Specialist

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