Patricia Velasco

I assisted the team at Coty as a visual artist during their product development brainstorming sessions for new makeup products.

My role involved two key phases: First, I participated in the brainstorming sessions where I would create live sketches using Procreate, visualizing ideas as team members shared their thoughts and concepts. Once the team identified the most promising ideas, I moved to the second phase of my work: creating polished, realistic illustrations using Adobe Illustrator. The team used these final illustrations in their presentations to show what the potential products would look like.

My main focus at A-dam is designing patterns and embroidered icons for the brands’ garments from ideation to the technical sketches we send to the manufacturer. I also often create assets for the brand’s social media channels and website.