Patricia C.

Lead end-to-end planning, setup, and optimization of Google Ads

and Meta Ads campaigns. ❖ Adjust budgets dynamically across

channels to improve ROI by reallocating underperforming funds.

❖ Develop strategic media plans and present budget proposals

to clients, ensuring transparency and alignment. ❖ Maintain daily

client communication and conduct weekly performance review

calls. ❖ Generate detailed reports, analyze campaign KPIs, and

recommend optimizations based on data insights. ❖ Collaborate

with creative and analytics teams to refine ad creatives.

❖Conducted A/B testing for ad copy, targeting, and creative to

enhance campaign results

❖ Led the strategic expansion of biddable media campaigns into new markets. ❖ Managed the setup and opmizaon across Google Search Ads and Meta. ❖ Conducted in-depth market research and competor analysis to idenfy growth opportunies and adapt strategies to local market needs. ❖Executed A/B tesng for ad creaves and landing pages. ❖ Collaborated with cross-funconal teams to idenfy growth opportunies and tailor campaigns for diverse markets. ❖Developed performance reports. ❖Opmized budget allocaon across campaigns to maximize ROI.

internaonal accounts for Google Search and Meta (Business Manager). ❖ Creang weekly, monthly and quarterly reports to the clients – tracking results of live campaigns to show key learnings. ❖ Monitor campaign performance, analyze data, and generate insighul reports. (Google Analycs) ❖ Managing client budgets efecvely, allocang funds across diferent campaigns and plaorms to maximize return on investment. ❖ Designing and execung A/B tests to evaluate the efecveness of diferent ad variaons, landing page designs, and targeng strategies. ❖ Keyword Research and Opmizaon.