PRAbout Paolo
Paid Media Expert | Meta, TikTok, Google, Pinterest & Programmatic Campaigns
Soy un experto en Paid Media con más de 5 años de experiencia gestionando campañas de alto rendimiento en las principales plataformas: Meta Ads, TikTok Ads, Google Ads (Search, Display, YouTube), Pinterest, X (Twitter) y DV360.
He gestionado con éxito más de 500.000 € al mes en inversión publicitaria para marcas de primer nivel como FC Barcelona, PUIG (Paco Rabanne, Carolina Herrera), MotoGP, así como para empresas fintech en rápido crecimiento.
Mis campañas generan resultados de negocio medibles, ya sea en notoriedad de marca, generación de leads o mejora del ROAS.
Plataformas con las que trabajo:
Meta (Facebook & Instagram), TikTok, Pinterest, Google Search, YouTube, Display, X (Twitter), LinkedIn, DV360.
Lo que ofrezco:
Planificación estratégica de campañas y compra de medios
Estrategias de Paid Media para todo el embudo (full-funnel)
Configuración de píxeles/tracking y optimización de eventos
Gestión continua de campañas y reportes de rendimiento
Creatividades y segmentación adaptadas al mercado objetivo
Hablo fluidamente español, inglés e italiano, y colaboro sin problema con equipos internacionales, adaptando campañas tanto a mercados locales como globales.
Let’s grow your brand with data-driven, conversion-focused media strategies.
Italian
Native or bilingual
Spanish
Fluent
Catalan
Basic
English
Fluent
Remote only
Primarily works remotely
Experience
- Unlimit | Fintech companyPaid Media Expert | Growth MarketingOctober 2024 - May 2025 (7 months)As a Paid Media Expert at Unlimit, I drive brand growth by managing high performing paid campaigns across LinkedIn, Meta, and YouTube, focused on generating highly qualified leads. Since joining, I've achieved a 240% increase in qualified leads, delivering measurable impact and fueling Unlimit's business success.
- AdsmuraiPaid Media Expert for Dorna (MotoGP)December 2023 - September 2024 (9 months)Managed the relationship with Dorna (MotoGP), providing strategic counsel for MotoGP campaigns across Social Media (META, TikTok), SEM (Google Search), and Programmatic (DV360).
- AdsmuraiPaid Media Expert for PUIGSeptember 2020 - September 2022 (2 years)Managed 500+ campaigns for PUIG brands like Paco Rabanne, Carolina Herrera, and Jean Paul Gaultier across 20+ global markets (EMEA, APAC, LATAM). Expert in planning and executing campaigns across 7+ channels, including META, TikTok, Twitter, and LinkedIn.
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Education
- Msc in MarketingBarcelona School of Management (UPF)2020Msc in Marketing
- Bachelor of Business AdministrationUniversity of Trieste2019Bachelor degree in Business Administration