About Óscar
WHAT I DO
I work with organisations, their teams, and their projects to anticipate key trends, designing and adjusting strategies that sustain a competitive advantage and secure the required or desired leadership position.
WHAT MAKES ME DIFFERENT
With specialised training in Culture and Business Management, DesignOps for product departments, Service Design, Systems Thinking, Behavioural Design, Human–Computer Interaction (HCI) and Research, combined with my strategic methodology, I design products and services that earn my clients a relevant and indispensable place in people’s lives.
HOW I CREATE VALUE
I stand out for my broad strategic vision, my ability to facilitate constructive, safe, and highly creative scenarios, and for simplifying highly complex contexts.
I excel at the fundamental processes required to accurately understand and define the challenges organisations or projects face: gathering all necessary information, and evaluating both tangible and intangible assets.
I am an expert in mapping services of high density and complexity, and in bringing precision to the design of user journeys and experiences.
I design roadmaps that establish a clear direction for the organisation or project, providing a solid foundation for strategic decision-making and for building actionable, differentiated plans.
I have extensive experience in the effective deployment of resources, the efficient allocation of efforts, and decision-making at every level within a product department.
I bring to my clients over 27 years of experience designing services and digital products across multiple industries and leading international markets.
Contact me to design things that truly matter to people.
Spanish
Native or bilingual
Can work on-site
Madrid (up to 50km)
Experience
- oscarlopezcrespo.comSenior Strategic, Service & Product Designer ConsultantBANKING AND INSURANCEOctober 2019 - Today (6 years and 9 months)EspañaSenior strategic, service, and product designer consultant for startups, scaleups, organisations, teams, and projects.I bring together over 27 years of cross-disciplinary experience to help my clients connect with their users and foster loyalty. My goal is to create products and services that earn a relevant and indispensable place in people’s lives.My extensive expertise spans multiple creative disciplines, from strategic, service, and product design to user experience, interface design, design systems, user research, and facilitation.SCOPE OF MY EXPERIENCE• Strategic Design: audit, planning, and implementation.• DesignOps: management of teams of up to 25 people.• Service & Product Design: end-to-end processes.• Research Processes: quantitative and qualitative methods.• UX & UI Design: across all types of interfaces.• Hypothesis Prototyping: with Generative AI.• Design Systems Specialist: governance, creation, maintenance, and documentation.• UX Writing.• Web Design (legacy & modern): HTML, CSS3, Less, Sass, BEM, Tailwind, Bootstrap, Ionic, Wordpress, and GenAI tools (Lovable, Cursor, V0).• GUI Design for Android & iOS.• Brand Identity & Voice.• Digital, Social & Experiential Campaigns: social media content, email marketing, and 360º campaign design and adaptation.• Design Processes & Facilitation: guiding teams through complex collaborative challenges.• Visual Thinking Facilitation.I put my experience at the service of organisations that want to innovate, grow, and differentiate themselves.Contact me to design things that truly matter to people.
- Flat 101Strategic Designer ManagerApril 2024 - June 2025 (1 year and 2 months)Reporting directly to the Chief Product Officer (CPO), my responsibilities included:• Establishing the Strategic Design department, defining its service offering and overseeing its day-to-day operations.• Setting up the DesignOps department, creating its foundational pillars (culture, processes, people, tooling), designing the implementation roadmap, and mentoring the managerial role.• Building the AIOps department, defining its core pillars, discovery flow, prioritisation, validation and adoption processes, and creating a backlog of use cases for organisational deployment.• Providing consultancy, audits, and the design of omnichannel strategies for key clients, while supervising and coordinating implementation across different internal areas to ensure full alignment and effective execution of the defined and sold strategy.• Supporting as a Senior Service & Product Designer on various projects, and facilitating teams during periods of high collaboration needs.
- Interactius - Estrategia y Diseño UXSenior Service & Product DesignerDecember 2021 - March 2024 (2 years and 3 months)SpainService & Product Designer Senior in different projects and companies such as: Massimo Dutti, Mahou San Miguel, Inditex, CatSalut.Service Design Product Design (Research & UX/UI) Design Systems Specialist (Governance, creation, maintenance and documentation) Web Design (HTML/CSS3/Less/Saas/Bem) Design Processes (facilitation of teams in times of high need for collaboration).
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Education
- Programa de Dirección y Cultura de ProductoInstituto Tramontana2025Tras completar el programa Dirección y Cultura de Producto he fortalecido y ampliado mi capacidad para liderar equipos y departamentos de producto en entornos complejos. He adquirido competencias para analizar riesgos y tomar decisiones con información incompleta, interpretar métricas de negocio y comportamiento, y conectar datos con estrategias de producto. He desarrollado habilidades de escucha, storytelling y comunicación escrita para alinear a la organización en torno a una visión compartida. Además, aprendí a diseñar estructuras de equipo diversas y autónomas, a gestionar ritmos de invención y entrega, y a equilibrar cultura, estrategia y ejecución. El programa me ha dotado de pensamiento crítico, perspectiva histórica y multidisciplinar, y la capacidad de traducir la visión de negocio en productos sostenibles, relevantes y con impacto real.
- Negocio y producto para diseñoInstituto Tramontana2024Desarrollo y potenciación de la capacidad de conectar el valor del diseño con la estrategia empresarial y la gestión de producto. He adquirido competencias para analizar mercados, identificar oportunidades y definir propuestas de valor alineadas con las necesidades de clientes y usuarios. También he reforzado mi habilidad para colaborar con perfiles de negocio, marketing, tecnología y diseño, facilitando la creación de roadmaps de producto y la priorización de iniciativas en función del impacto y la viabilidad. Además, aprendí a interpretar métricas clave para evaluar el rendimiento de productos digitales, optimizar recursos y apoyar decisiones estratégicas. Esta formación me capacita para desempeñar un rol que traduce la visión de negocio en experiencias de producto tangibles, sostenibles y diferenciadoras, generando valor tanto para la organización como para sus usuarios.