Description

I help organizations evolve from complex systems into connected, high-performing ecosystems, where culture, leadership, and performance move in the same direction. My work focuses on building structures and habits that make growth measurable, sustainable, and human.

With over two decades of experience leading transformation initiatives across LATAM and global markets, I’ve guided organizations through cultural reinventions, leadership development, and large-scale change programs. My expertise combines behavioral insights, data-driven decision-making, and strategic alignment to improve performance at every level, from executive teams to front-line operations.

I specialize in designing performance frameworks that integrate OKRs, KPIs, and behavioral metrics to create real accountability and motivation. My cultural work focuses on leadership maturity, communication flow, and the invisible dynamics that define how teams think, act, and deliver results.

In every project, I aim to turn strategy into lived culture, connecting purpose with execution through clarity, engagement, and intelligent processes. Whether the goal is to strengthen leadership capability, align teams around a new strategy, or accelerate transformation through technology and design, I build roadmaps that make results inevitable.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Panama City (up to 50km)

Director General Advance BPO
Director General
HUMAN RESOURCES
June 2008 - June 2014 (6 years)
Colombia
Wellness and Culture Strategies: Designed and implemented cultural change programs across various companies, leading to improvements in organizational climate and productivity.
Optimization of Structures and Processes: Executed strategic restructuring for companies like Unilever, Ecopetrol, Audi-Volkswagen, DHL, and ZARA, reducing risks, enhancing efficiency, and achieving cost control.
High-Impact Union Management: Regained control over a unionized plant for Alpina Venezuela following a four-month closure, reestablishing operations and labor relations.

People Analytics Digital Workforce Strategy Performance Architecture Operational Excellence Business Transformation
IHEX
Chief Executive Officer
TECH
November 2024 - Today (1 year and 7 months)
Panama
IHEX is an AI-powered Intelligent Ecosystem for people and business acceleration.

We help individuals, entrepreneurs, and organizations unlock their full potential through integrated solutions that connect tailor-made KPIs, OKRs, and performance management with a gamified culture and total rewards. From career development and team collaboration to enterprise-scale transformation, IHEX empowers professionals and companies to grow smarter, faster, and more sustainably.

Our intelligent platform amplifies competitiveness and collaboration, ensuring every achievement drives both personal growth and organizational results. Whether you are building your career, scaling a startup, or leading a large corporation, IHEX provides the AI tools to align strategy, people, and performance. All in one place.

As CEO of IHEX, I lead the strategic design and development of an intelligent HR ecosystem that simplifies complexity while maximizing organizational efficiency. My role focuses on transforming how companies integrate AI into their daily operations, making adoption simple, scalable, and results-driven.

I oversee the creation of automated processes for performance analytics, organizational diagnostics, career pathing, and learning development. The platform also leverages AI to generate action plans, recommend training paths, source and evaluate candidates, and even project budgets, enabling leaders to focus on strategy, decision-making, and cultural transformation rather than manual execution.

At a broader level, I define product vision, guide cross-functional teams, build strategic partnerships, and ensure that every technological advancement directly contributes to measurable business results and human potential.
Leadership & Culture Development Business Transformation Human-AI Integration Organizational Transformation Controlling and Performance Management Systems
NIKE Sportline SLA Corp.
Latam Human Resources Director
RETAIL (LARGE RETAILERS)
April 2019 - October 2024 (5 years and 6 months)
Panama City, Panama
Productivity Optimization: Designed and implemented a variable compensation model that accelerated sales per employee, resulting in 60 new store openings without expanding headcount.

Cost Efficiency: Reduced personnel costs from 12% in 2019 to 7% in 2024 while maintaining highperformance standards, improving overall service quality, and enhancing the customer experience, reducing a 3% in de OPEX results.

"WOW EFFECT" Program: Developed and launched the 'WOW EFFECT' program, transforming in-store experiences and boosting cross-selling. Sales per advisor increased by 30%, consolidating a customercentered culture aimed at exceeding expectations.

Full Automation: Spearheaded the complete automation of HR processes, streamlining the management of over 2,200 employees across 10 countries and increasing operational precision, avoiding the hiring of 45 people due to automated processes.

"SLA DNA" Program: Implemented a 360° management model for Store Managers focused on customer engagement, resulting in a 15% sales increase, enhanced operational efficiency, and establishing customer experience as a key driver of business success.

Leadership Development: Created the "Top Talent" program, training 130 key leaders for strategic roles, strengthening internal promotion pipelines, and reducing external hiring dependency, Reducing high-potential turnover by 60%.

Direct impact on the P&L: The combination of these strategies drove sustained EBITDA growth of 30% over five consecutive years, achieving profitable expansion across 10 countries.

Leadership Development People & Culture Controlling and Performance Management Systems Performance Improvement Compensation and Employee Incentives Programs