Description

help e-commerce brands launch, redesign, and grow profitable Shopify stores — and make them smarter with AI.

With 4 years of hands-on experience in e-commerce and AI, I build complete Shopify stores from scratch, design custom themes that convert, and integrate AI-powered automations (chatbots, personalized recommendations, automated email flows) that most developers don't offer.

What I offer:

Store setup & migration to Shopify

Custom theme design (Shopify 2.0 / Dawn)

Conversion rate optimization (CRO)

AI integrations: chatbots, product recommendations, automated marketing flows

Ongoing maintenance & support

Recent project: full custom Shopify build for Orum Beach Club, from concept to live store.

I work with clients across Spain, Germany, Switzerland and the UK. Let's talk about what your store needs to grow.

Languages

Spanish
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Valencia (up to 50km), Madrid (up to 50km), Barcelona (up to 50km), Marbella (up to 50km)

Vaucen @ Lanzadera (Juan Roig accelerator)
eCommerce & Digital Strategy Director
October 2022 - Today (3 years and 9 months)
Valencia, Spain
Full ownership of digital strategy and e-commerce for EscapesGP (escape room company). Simultaneous roles: eCommerce Marketing Director + Strategy Director + Web Designer + Graphic Designer.
▸ Built the e-commerce platform end-to-end on Shopify with LCP <1.2s, achieving +215% monthly revenue in the first semester
▸ Ranked the website #1 on Google for the most competitive keywords in the sector within 6 months
▸ Grew organic traffic by +65% in 8 months through on-page SEO and content strategy
▸ Reduced CAC by 60% by replacing paid ad dependency with high-intent organic traffic
▸ Managed campaigns on Google Ads and Meta Ads, reducing cost per lead by 30%
▸ Implemented automated email marketing (Mailchimp) contributing 20% of online bookings Coordinated a 3-person team (design, content, paid media); identified new channels generating +15% additional
▸
revenue
▸ Weekly tracking & reporting with GA4 — average 4.7/5 with 200+ reviews on TripAdvisor and Google Business
MockAI (own SaaS)
Founder & AI Developer
February 2026 - Today (5 months)
Valencia, Spain
AI-powered mockup generation SaaS for Etsy and Amazon sellers.
▸ Full-stack architecture: Next.js + Supabase + Stripe + Vercel
▸ Mockup generation with Gemini 2.0 Flash (Google AI) + image pipeline in Node.js
▸ Authentication with Supabase Auth and subscription management with Stripe
▸ Integration with the Etsy API for direct listing publishing
Next.js TypeScript Supabase Stripe Gemini API Vercel
Etsy
AI Automation Developer
January 2026 - Today (6 months)
Development of AI automation pipelines for e-commerce businesses and SMEs.
▸ Autonomous Etsy pipeline: generates images (Google Imagen 3), optimises SEO and publishes 2 listings/day without manual intervention
▸ Intelligent scrapers for competitive marketplace analysis
▸ Social media content flow automation integrating Claude API and Gemini API
▸ Automation consultancy for SMEs: process identification and AI solution design
Python API Claude API Playwright GitHub Actions Etsy API