Noriko Naraki

Lead the commercial strategy and revenue growth of the core business, including classifieds, advertising, and event solutions. Responsible for managing teams of 11 in sales, 5 in marketing & performance marketing, and 3 in support, ensuring an integrated, results-driven operation. Develop monetization roadmaps, optimize the full customer journey, and execute plans that strengthen competitive positioning. Represent the company in key industry forums and collaborate on product and technology strategy. Key achievements: Increased revenue by 7% in 4 months while improving EBITDA margin and cash flow.

Lead online investment performance to drive traffic, lead generation, and align marketing strategies with product objectives. Collaborate with the Product and Technology teams to improve platforms and ensure campaign alignment with annual OKRs. Guide the Paid Media Lead and Trafficker in planning and executing advertising campaigns, optimizing configurations, and adapting strategies to evolving business goals. Direct CRM Lead in retention and loyalty initiatives through email marketing, push notifications, SMS campaigns, and transactional automations tailored to user behavior. Collaborate with product teams to develop new features and improvements based on user needs and business priorities. Manage and allocate the digital marketing budget to maximize ROI and efficiency. Establish processes, policies, and cross-department communication for effective campaign implementation and lead generation. Present performance reports to stakeholders, covering traffic, campaign outcomes, user behavior, and automation results.

Developed and led paid advertising strategies to drive lead generation and promote self-serve events and products, achieving a monthly ROI exceeding USD $100,000. Managed and optimized campaigns across Meta Ads, Google Ads, and programmatic platforms to meet commercial objectives. Designed and executed multi-format campaigns on Google and Meta Ads for customer acquisition, retention, and programmatic ad space purchases. Implemented on-site promotions, including banners, pop-ups, and sticky bars, using tools like Google Ad Manager and Unbounce. Focused on capturing high-quality leads to fuel the sales funnel and support