Description

Looking to accelerate your sales and maximize visibility across E-commerce and Quick-Commerce platforms (Glovo, UberEats, Amazon...)?

As a Performance Marketing and Retail Media Expert, I help FMCG brands and FoodTech companies design, deploy, and scale data-driven growth strategies.

My background bridges the best of both worlds: the operational rigor of corporate giants (Nestlé, Coca-Cola) and the fast-paced agility of a leading tech scale-up (Glovo). This dual perspective allows me to deeply understand brand challenges while seamlessly mastering platform algorithms.

🎯 How I can help your business thrive:

1. Strategic Consulting & Retail Media Roadmap:

Full audit of your current advertising setups and performance frameworks.

Definition of customized Go-to-Market (GTM) strategies.

Smart budget allocation across retail media networks to maximize efficiency.

2. Campaign Management & Execution (Media Buying):

End-to-end setup, targeting, and tracking of ad campaigns (Sponsored Products, Banners, Display).

Continuous, data-led optimizations to boost your ROAS (Return on Ad Spend) and secure your Share of Voice.

3. Data Analytics & Business Intelligence:

Building tailored performance dashboards.

Translating complex consumer data into actionable business insights.

Whether you are an established enterprise looking to structure a dedicated Retail Media branch or a fast-growing DNVB aiming to scale fast, let’s unlock your next growth lever.

💬 Available for strategic consulting or long-term operational support (Remote / Hybrid in Barcelona).

Currently finalizing mid-year projects and scheduling Q4 client roadmaps. Let's connect now to secure your autumn launch.

Let's connect to discuss your growth targets!

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Fluent

Workplace preferences

Can work on-site

Barcelona (up to 10km)

Glovo
Lead Performance Management & Brands Ads
TECH
January 2023 - January 2026 (3 years)
Barcelona, Spain
Develop and maintain robust relationships with top CPG brands by orchestrating Joint Business Plans across +22 countries.
Boost team performance by implementing tools and resources designed to improve the efficiency of a team comprising +120 members.
Project Management Marketing E-commerce Data analysis Negotiation
Nestlé
Business Analyst E-Commerce
January 2021 - January 2023 (2 years)
Paris, France
Develop and execute dashboards and tools for France and Europe.
Oversee relationships with Pureplayers, Quick Commerce, and Retail partners across +10 categories.
E-commerce Business analysis Project Management
Nestlé
E-Commerce Assistant
January 2020 - January 2021 (1 year)
Paris, France
Monitor and develop e-commerce sales through retail media activations, assortment, content and promotion plans (turnover x3 in 2021).
Conduct data analysis and execute category projects with customers.
Data analysis E-commerce Marketing