Description

🚀 I help companies move from unpredictable revenue to high, predictable ROI.

Today, I support companies looking to accelerate their growth by improving their sales processes, upskilling their teams, and when needed closing high-value opportunities.

🌱 What I Do

Build and optimise sales strategies to maximise revenue
Lead and coach sales teams to exceed targets
Design and structure sales processes to increase deal velocity
Run targeted prospecting campaigns for complex B2B solutions
Provide hands-on support for meeting booking, deal qualification, discovery calls, and closing

💡 How I Can Help You

I work with companies who need to:

✔ Build, grow, and train their sales team

✔ Structure or improve their sales processes

✔ Develop new markets (especially France and the UK)

✔ Generate qualified pipeline quickly

✔ Increase closing rates

✔ Add a part-time SDR Team Lead or Sales Consultant

My name is Niels and I’m a sales professional. After an initial attempt at building a career in advertising, I realised it wasn't the right fit for me.

I then decided to take a sabbatical and learn sales the hard way: in call centres. Yes — call centres. I sharpened my skills selling B2C and then B2B solutions, working early and late shifts, and trying to understand how sales truly worked. After nearly a year, I chose to specialise in sustainability and have worked in the Sustainability Tech space ever since.

Here’s my key takeaway about Sales: it’s tough. Without the right setup, sales can be unpredictable, feel like a low-ROI activity, and quickly become demotivating.

And this is where I can help.

Most sales professionals agree that sales is how you grow your business but they encounter a few hurdles along the way. Whether you need a structured sales playbook, a coach, or a seasoned sales specialist, I can help accelerate your commercial growth.

🚀 Let’s Work Together

Tell me what your goals are, and I’ll help you get there efficiently and strategically.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Conversational

Workplace preferences

Can work on-site

Madrid (up to 50km)

Greenly
SDR Team Lead
ENVIRONMENTAL
January 2025 - Today (1 year and 5 months)
Madrid, Spain
As the Team Lead of Greenly’s UK SDR team, I drive pipeline growth and foster a results-driven culture within a team of 9 Sales Development Representatives. I combine leadership, coaching, and data-driven decision-making to consistently exceed ambitious targets, generating €1.17M in qualified pipeline each month.

- Oversee the generation of €1.17M in qualified pipeline each month through strategic prospecting and outreach.
- Lead, mentor, and inspire a high-performing team of 9 SDRs to achieve and surpass monthly goals.
- Implement effective sales processes, tools, and best practices to maximize efficiency and conversion rates.
- Spearhead change management initiatives, including the rollout of new commission structures and the reorganization of coaching programs to enhance team performance.
- Monitor KPIs, provide regular feedback, and develop tailored coaching plans to elevate individual and team success.
- Collaborate closely with Marketing and Account Executives to ensure smooth handover and alignment of sales objectives.
Team management Coaching Corporate strategy Business analysis
Greenly
Outbound Sales Development Representative
ENVIRONMENTAL
March 2024 - December 2024 (9 months)
Madrid, Spain
As a Sales Development Representative, I connected companies with Greenly to align with their environmental, social, and governance (ESG) objectives. My mission was to bridge the gap between business and sustainability. My role also included a coaching element, as I trained my colleagues in sustainable finance.

- Conduct in-depth research to uncover high-value opportunities in sustainable finance.
- Proactively engage with decision-makers to understand their challenges and present tailored solutions.
- Develop targeted strategies and campaigns.
- Stay informed on market trends, ESG frameworks, and regulatory changes to provide valuable insights.
- Leverage CRM tools to maintain organized and actionable data on outreach and client interactions.
Business development Lead generation cold calling Emailing
APLANET
Account Executive Europe Market
ENVIRONMENTAL
November 2023 - March 2024 (4 months)
Madrid, Spain
During my time with APLANET, I played a key role in expanding the company’s presence in the European market. Based in Madrid, I worked directly with clients to implement new ESG strategies that ensure compliance with new EU sustainability standards and strengthen their commitment to responsible business practices.

- Prospecting & Market Development: Led proactive outreach and prospecting efforts to connect with potential clients in need of robust ESG solutions, positioning APLANET as a trusted partner for sustainability and regulatory compliance.
- Solution Sales & Client Alignment: Conducted in-depth consultations to understand clients’ specific ESG challenges and align APLANET's offerings to their needs, with a focus on enhancing transparency, carbon footprint management, and ESG impact.
- ESG Reporting & Compliance Support: Assisted clients in implementing reporting practices that support CSRD compliance, ensuring they can manage and communicate their sustainability performance effectively to stakeholders.
- RFP management: Managed delivery helping the team submit RFPs and implementing new processes to streamline the process.

This role enabled me to enhance my sales expertise within the sustainability sector, strengthening my capacity to support clients in achieving impactful ESG objectives while meeting European regulatory standards.
Business development Business analysis Sales funnel