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Natalia P.NP

Natalia P.

Senior Advisor CEOS & Founders | Scale-up, mk

€700/day
Madrid, ES
15+ years

Average response time: 1 hour

About Natalia

I help leaders and businesses navigate transformation and reinvention, combining strategic clarity, human insight and high standards.

With over two decades leading growth, operations and partnerships in the tech and media industry, I bring a unique combination of business acumen, empathy and vision. My deep understanding of the Spanish market, and strong exposure to EMEA leadership environments, allows me to connect local execution with international strategy.

I’m passionate about building businesses that are not only efficient, but meaningful. I believe in leadership that transforms from the inside out, grounded in authenticity, elevated by purpose.

I currently work with forward-thinking companies, executives and teams who are ready to evolve, scale or reposition, offering strategic advisory, leadership mentoring and high-impact collaboration.
  • Spanish

    Native or bilingual

  • English

    Fluent

Can work on-site
Madrid (up to 50km)

Experience

  • THE TRADE DESK
    COUNTRY MANAGER
    September 2017 - June 2025 (7 years and 9 months)
    Portugal
    • - Led the business expansion in Southern Europe, achieving sustained growth >35% YoY.
    • - Positioned the company as a leader in programmatic, CTV, and data-driven marketing.
    • - Built strategic relationships with holding companies, key advertisers, and major media partners.
    • - Member of the EMEA Leadership Team, with direct impact on regional strategy.
    Leadership Business development New Business Development adtech Marketing digital
  • TWIPN (The Women in Programmatic Network)
    BOARD MEMBER
    January 2023 - Today (3 years and 5 months)
    • - Contributed to strategic direction and community growth within the industry.
    • - Promoted diversity, mentorship, and visibility of women in Advertising and digital.
    Diversity, Equity, and Inclusion Board member Start-up
  • ESSENCE MEDIACOM (GroupM, WPP)
    HEAD OF DIGITAL & CLIENT PARTNERSHIPS
    January 2014 - January 2017 (3 years)
    • - Drove digital transformation by integrating programmatic, technology and data-driven solutions.
    • - Led strategic relationships with top-tier clients and strengthened digital product offerings.

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Education

  • Board of Directors Program
    IE Business School
    2025
    Board of Directors Program
  • AI for Business Program
    UCAM HiTech & INCYDE.org
    2025
    AI for Business Program

Skill set

Categories