About Natalia
I create frameworks, guidelines, and product content that scale — from registration flows to help centers to transactional notifications. With experience across B2B, e-commerce, and AdTech, I bring both strategic thinking and hands-on execution to cross-functional product teams.
Russian
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Barcelona (up to 50km)
Experience
- Yango Ads,Content DesignerDIGITAL AND ITDecember 2024 - August 2025 (8 months)Barcelona, SpainYango's AdTech platform with global reach, AI optimization, and flexible pay-for-performance, rivaling Amazon Ads.• ● Led content operations for a global cross-regional program (~40 stakeholders in EU, MENAT, LATAM, and APAC); managed a core team (2 writers + coordinator), ensuring smooth cross-functional collaboration.• ● Developed and rolled out structured content workflows and repeatable processes; delivered 140+ content pieces monthly through templates and scalable processes.• ● Improved communication clarity and consistency across regions by aligning messaging with internal guidelines and repeatable content patterns, and led the rollout of the program's content processes to new regions.• ● Developed an onboarding framework for new program participants, including individualized goals and success metrics aligned with business objectives and regional requirements.• ● Launched an internal resource hub for colleagues (120+ members and growing), sharing weekly templates, news, and best practices to make communication techniques accessible across the company.
- AUTO3N,Content DesignerSeptember 2023 - December 2024 (1 year and 3 months)Barcelona, SpainA nationwide e-commerce platform in Russia's auto parts market, and a competitor to Autodoc.• ● Led product communications and UX writing across web and mobile, ensuring consistent Tone of Voice and alignment with design, support, and development teams.• ● Audited and rewrote microcopy for Registration and Login flows (10+ screens), coordinating implementation with designers and developers.• ● Reworked 20+ automated notification sequences (email, push, SMS), unifying communication patterns across the customer journey.• ● Created Help Center from scratch: developed 11 instructional pages with step-by-step guides aligned with user journey.• ● Developed response templates for customer reviews and FAQs, increasing response coverage from 25% to 95%+ and improving company rating to 4.5–4.7 out of 5.• ● Managed communications team of 2, establishing quality standards and workflows.
- AUTO3NSenior Content EditorSeptember 2021 - September 2023 (2 years)• ● Built company-wide Writing Guidelines (Tone of Voice, grammar, terminology, interface copy standards) from scratch; led adoption across product, design, support, and regional teams through documentation, training, and continuous alignment.• ● Created standardized content templates for 320+ regional store pages and 20+ delivery pages, establishing unified content structure and reusable patterns.• ● Rewrote the company's Learning Center platform (9 pages), transforming technical and bureaucratic content into clear, accessible language for both internal training programs and commercial courses.• ● Developed editorial processes and content workflows supporting consistent brand voice across digital touchpoints.• ● Collaborated with product and design teams on content requirements for new features and platform updates.
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Education
- Master inLa Salle campus Barcelona, Universidad Ramon Llull2026Master in
- MasterMoscow Technical University of Communications and Informatics2006Master