About Natalia
A versatile Strategic Planner from Barcelona with solid background in Brand and Digital Strategy. Ten years’ sector experience going through agencies, client and media and collaborating on both local and international projects. Combines analytical and creative approaches –based on logic, backed by research, inspired by meaningful insights and merged with ideas that go beyond the obvious–. Passionate about trends, innovation and creativity, helps creative teams and companies add value to brands through culture.
Brand Strategy // Digital Marketing // Social Media // Qualitative Research // Data Insights // Branded Content
Clients: Adidas, Amnistía Internacional, Boehringer Ingelheim, Chupa Chups, Desigual, European Union, Font Vella, Fujifilm, Grup Focus, Havana Club, HelloFresh, Heineken, IED, Iberdrola, JOYclub, Lanjarón, Levi’s, Loopas, Nutella, Uber, Smint, Spotify…
+ nataliacarranza.com
English
Fluent
Catalan
Native or bilingual
Spanish
Native or bilingual
Can work on-site
Barcelona (up to 50km)
Experience
- Self EmployedStrategic PlannerAugust 2020 - Today (5 years and 10 months)Barcelona, Cataluña / Catalunya, EspañaDeveloping brand and digital strategies; analysing category, consumers and cultural trends; providing creative teams with information gleaned from relevant data, combining analytical approach, meaningful insights and creative outputs; creating reports and presentations aimed to decision makers. Taking part in international projects.
- VICE MediaStrategic PlannerAugust 2018 - August 2020 (2 years)Barcelona y alrededores, EspañaResponsible for shaping large-scale and long-term strategies; developing communications outreach plans and branded content campaigns; conducting research and data analysis; providing insights and monitoring cultural trends. Leading the Creative team. Taking part in international projects. Achievement: 74% of our audience declared that our campaigns seemed more content than advertising. Brands: adidas, Uber, Spotify, Levi's, European Union, JOYclub...
- Boehringer IngelheimDigital CommunicationMay 2017 - July 2018 (1 year and 2 months)Barcelona y alrededores, EspañaResponsible for shaping the Digital Communication strategy, supervising its execution and assessing the company's goals; channel mapping and data monitoring and analysis; content agencies coordination and development of a Social Employee Advocacy Plan and training. Achievement: Developed Social Media training for the 1.200 employees in Spain, decreasing the risk of publishing sensitive information.
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Education
- Antropologia i Evolució HumanaUniversitat Rovira i VirgiliGrau elaborat conjuntament entre la Universitat Rovira i Virgili (URV) i la Universitat Oberta de Catalunya (UOC) que s’orienta a formar estudiants en el camp de l’Antropologia, en els seus dos vessants principals, social i cultural i evolució humana, amb l'objectiu d'obtenir una capacitació en el coneixement i reconeixement de la diversitat sociocultural en clau local, evolutiva i comparativa.
- Posgrado en Branded Content y Storytelling TransmediaInesdi Digital Business School2018