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Nadia Mykhalevych

Content Marketing Manager
  • Suggested rate
    €250 / day
  • Experience8-15 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Nadia's quote.
Location and workplace preferences
Location
Barcelona, Spain
Remote only
Primarily works remotely
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Skill set (19)
Check out Nadia's expertise
Nadia in a few words
Marketing specialist with a focus on content production for impact-driven companies. Passionate about making communications more human-centric and empathetic.

Currently leading an ambitious team of 3 content marketers, a pool of more than 20 freelance writers, editors, developers, and agencies

Experience
  • Preply
    Content Marketing Lead
    TECH
    November 2020 - Today (4 years and 4 months)
    Barcelona, Spain
    ‣ Currently leading an ambitious team of 3 content marketers, a pool of more than 20 freelance writers, editors, developers, and agencies

    ‣ Responsible for shaping Preply’s content marketing strategy for 2023, including our approach to content localization, optimization, and experimentation

    ‣ In the past, scaled content production by 3x by creating a hybrid model, which sped up our operations

    ‣ Grew customer acquisition through content by 2x by shifting our content strategy from the top to the middle and bottom of the funnel

    ‣ Led multiple internal brainstorms, user research, workshops, and learning sessions to nurture creative thinking and user-centricity in the team

    ‣ Launched education video as a new content format, and built operations to ensure fast and scalable production, and as a result, my team created more than 100 videos in 6 months

    ‣ Launched two pilot video courses in business English and built a successful distribution plan across organic and paid channels that brought us a significant amount of new customers with low CAC
    ‣ Revamped blog UX and taxonomy, which led to a jump in conversion rate from visitors to customers
    Content marketing
  • Projector Institute
    Mentorship in content
    EDUCATION & E-LEARNING
    November 2020 - April 2022 (1 year and 5 months)
  • Seedstars
    Marketing Content Manager
    September 2018 - December 2018 (3 months)
Recommendations
Education
  • Master's degree, Digital Communication and Media/Multimedia
    Ukrainian Catholic University
    2015
    Master's degree, Digital Communication and Media/Multimedia
  • Associate in Applied Science Degree
    Lviv Polytechnic National University
    2013
    Bachelor's degree, Applied Linguistics