About Moitaz
I help businesses unlock growth by combining market research, customer insights, and business strategy.
Over the past 8 years , I’ve delivered more than 50 projects across Europe, LATAM, and Asia. From shaping customer journeys to validating new products and designing brand strategies.
What makes me different is my cross-disciplinary approach: I blend research, communication, customer experience, product definition, and trend analysis to design strategies that are not just data-driven, but also culturally relevant and tailored to each business.
I typically work on:
- Customer Experience Strategy — journey mapping, CX audits, VoC programs.
- Product Design — concept validation, usability testing, design improvements.
- Service Design — service blueprints, omnichannel experience design.
- Research — interviews, surveys, competitor benchmarks, trend reports.
- Brand Strategy — positioning, value propositions, messaging frameworks.
- Innovation — opportunity mapping, trend analysis, co-creation workshops.
Every project is an opportunity to elevate how companies connect with their customers — while creating positive impact for people and society.
Let’s collaborate to transform your business and design strategies that truly resonate.
👉 You can also explore my work in detail on my website: **
English
Fluent
Spanish
Native or bilingual
French
Fluent
Can work on-site
Madrid (up to 50km)
Experience
- FreelanceCustomer Experience Manager & Business DevelopmentCONSULTING AND AUDITSSeptember 2019 - Today (6 years and 9 months)🇬🇧Designed end-to-end journeys grounded in research, turning insights into service flows, product improvements, and measurable lifts in satisfaction, retention, and conversion. Uncovered pain points and opportunities to deliver real value to customers. Focused on solving problems with measurable impact, turning data into actionable design solutions.🇪🇸Diseñé customer journeys de principio a fin basados en investigación, transformando insights en flujos de servicio, mejoras de producto y aumentos medibles en satisfacción, retención y conversión. Detecté puntos de dolor y oportunidades para entregar verdadero valor a los clientes. Me enfoqué en resolver problemas con impacto medible, convirtiendo los datos en soluciones de diseño accionables.
- COMUNIZAResearcher + Brand StrategistCONSULTING AND AUDITSSeptember 2021 - July 2022 (9 months)Madrid, Spain🇬🇧Used customer and market research to shape brand strategies that improved experiences. Ensured brand promise matched delivery, sharpened messaging, and guided product decisions that aligned with customer expectations.🇪🇸Utilicé la investigación de clientes y de mercado para dar forma a estrategias de marca que mejoraron las experiencias. Aseguré que la promesa de la marca se cumpliera en la entrega, afiné los mensajes y guié decisiones de producto alineadas con las expectativas de los clientes.
- COMUNIZACREADORA DE CONTENIDOCULTURESeptember 2021 - July 2022 (9 months)Madrid, Spain🇬🇧
- Developed impactful content for clients and Comuniza
- Crafted compelling articles to engage audiences
- Content for Events such as trends reports, or market insights.
🇪🇸- Desarrollé contenido de alto impacto para clientes y para Comuniza.
- Redacté artículos atractivos para generar engagement con las audiencias.
- Creé contenidos para eventos, como informes de tendencias y análisis de mercado.
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Education
- Counselling & Gestalt Psychology Theory Master.INENKA Group2025
- STRATEGIZE LIKE A FUTURISTHyper Island2025
Certifications
- ENGLISH CEFR Level C1EF2023
- FRENCH CEFR B1Lingoda2025