Moesha Medina

• ● Created graphic assets aligned with different brands, following their visual guidelines, tone, and personality to maintain a consistent identity.

• ● Adapted designs to multiple formats for social media and digital platforms, optimizing size, layout, and visual hierarchy for each channel to ensure clarity.

• ● Developed visual concepts based on briefs and campaign objectives, turning them into clear proposals that could be executed as assets and full campaigns.

• ● Promoted the agency by creating engaging content and producing marketing campaigns for social media (Instagram, Facebook and Twitter).

• ● Developed catalogs that were sent to customers via newsletters which improved communication between the company and its customers.

• ● Successfully identified niche-related topics and keywords to optimize existing content while still maintaining brand alignment.

• ● Analyzed target customers and made recommendations based on their needs in order to create a closer business-to-customer relationship.