You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Mirsa R.MR

Mirsa R.

Hospitality&Luxury Marketing Strategist - ex NIHI

€333/day
Barcelona, ES
8-15 years

Average response time: 1 hour

About Mirsa

I spent nine years running marketing for a restaurant group in Bali, then moved into luxury resort territory at NIHI Sumba in Indonesia, where I managed guest experience and worked directly on revenue, helping the team upsell high-value activities to guests who expected nothing less than exceptional.


Now I am based in Barcelona, working with hotels and restaurants across Europe on the thing most marketing teams quietly struggle with: knowing what to say, where to say it, and how to make it actually move a guest from curious to booked.


I do not produce generic content plans. Everything I deliver is built around how your specific guest thinks, what they respond to, and what your competitors have not figured out yet. I work fast, I communicate clearly, and I have been inside the operations of hospitality businesses long enough to know what is realistic and what is noise.


If you are opening something new, trying to fix a social presence that is not converting, or need a clear content direction without hiring a full-time person, I am the right fit.


I also run my own bespoke furniture brand for UHNW clients, so positioning something premium, unproven, and one-of-a-kind isn't theory for me, it's what I do every day.
  • English

    Native or bilingual

  • Spanish

    Fluent

  • French

    Basic

  • Indonesian

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • MEXICOLA Group
    Marketing Manager
    May 2025 - December 2025 (7 months)
    Denpasar, Indonesia
    - Led marketing and communications for one of Bali's most established multi-venue hospitality and lifestyle groups. Worked directly with Creative Director on brand strategy, translating creative direction into campaigns, partnerships, and cultural activations across the group's venues.
    - Personally ran Meta Ads and TikTok Ads campaigns: handling audience targeting, budget allocation, and optimization alongside organic content and community management.
    - Managed relationships with media partners, brand collaborators, and external agencies, coordinating promotions and brand merchandise while keeping each venue's identity sharp.
    - cIntroduced clearer campaign planning and reporting structures, giving leadership real-time visibility into performance across paid and organic channels.
    Commercial strategy Marketing Strategy Campaign Management F&B Marketing Content marketing
  • NIHI Resort
    Guest Experience & Revenue Manager
    September 2023 - February 2025 (1 year and 5 months)
    Sumbawa Besar, Indonesia
    Condé Nast's #1-ranked resort, Indonesia

    Managed guest experience and worked directly on revenue, upselling high-value activities to UHNW guests with zero tolerance for generic pitches
    Built and maintained B2B partnerships through the Virtuoso and Perowne International networks
    Handled media relations for a property whose business model runs on word-of-mouth and press, not paid ads
    Guest Experience Luxury Hospitality B2B Partnertships Upselling Strategy Media Relations
  • Tembaga Kayu
    Founder
    January 2023 - Today (3 years and 6 months)
    Barcelona, Spain
    Bespoke copper bathtub and timber furniture, UHNW clients

    Built the brand and go-to-market positioning from zero — selling commissioned, one-of-a-kind pieces that don't exist until a client commits
    Direct experience earning trust and closing high-value commissions in a market built entirely on relationship and reputation
    Luxury sector Brand Positioning UHNW Sales Bespoke Product Marketing Go-To-Market Strategy

Recommendations

Be the first to recommend Mirsa

Help this freelancer shine by sharing your experience working together.

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Education

  • BA French
    Gadjah Mada University
    BA French

Skill set

Categories