About Mirsa
English
Native or bilingual
Spanish
Fluent
French
Basic
Indonesian
Native or bilingual
Experience
- MEXICOLA GroupMarketing ManagerMay 2025 - December 2025 (7 months)Denpasar, Indonesia- Led marketing and communications for one of Bali's most established multi-venue hospitality and lifestyle groups. Worked directly with Creative Director on brand strategy, translating creative direction into campaigns, partnerships, and cultural activations across the group's venues.- Personally ran Meta Ads and TikTok Ads campaigns: handling audience targeting, budget allocation, and optimization alongside organic content and community management.- Managed relationships with media partners, brand collaborators, and external agencies, coordinating promotions and brand merchandise while keeping each venue's identity sharp.- cIntroduced clearer campaign planning and reporting structures, giving leadership real-time visibility into performance across paid and organic channels.
- NIHI ResortGuest Experience & Revenue ManagerSeptember 2023 - February 2025 (1 year and 5 months)Sumbawa Besar, IndonesiaCondé Nast's #1-ranked resort, IndonesiaManaged guest experience and worked directly on revenue, upselling high-value activities to UHNW guests with zero tolerance for generic pitchesBuilt and maintained B2B partnerships through the Virtuoso and Perowne International networksHandled media relations for a property whose business model runs on word-of-mouth and press, not paid ads
- Tembaga KayuFounderJanuary 2023 - Today (3 years and 6 months)Barcelona, SpainBespoke copper bathtub and timber furniture, UHNW clientsBuilt the brand and go-to-market positioning from zero — selling commissioned, one-of-a-kind pieces that don't exist until a client commitsDirect experience earning trust and closing high-value commissions in a market built entirely on relationship and reputation
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Education
- BA FrenchGadjah Mada UniversityBA French