Mirsa Ratina

I spent nine years running marketing for a restaurant group in Bali, then moved into luxury resort territory at NIHI Sumba in Indonesia, where I managed guest experience and worked directly on revenue, helping the team upsell high-value activities to guests who expected nothing less than exceptional.

Now I am based in Barcelona, working with hotels and restaurants across Europe on the thing most marketing teams quietly struggle with: knowing what to say, where to say it, and how to make it actually move a guest from curious to booked.

I do not produce generic content plans. Everything I deliver is built around how your specific guest thinks, what they respond to, and what your competitors have not figured out yet. I work fast, I communicate clearly, and I have been inside the operations of hospitality businesses long enough to know what is realistic and what is noise.

If you are opening something new, trying to fix a social presence that is not converting, or need a clear content direction without hiring a full-time person, I am the right fit.