About Miriam
Spanish
Native or bilingual
Catalan
Native or bilingual
English
Native or bilingual
Italian
Fluent
French
Basic
Experience
- Fractional CPO,Product, Innovation & Sustainability ConsultantMarch 2022 - Today (4 years and 4 months)Barcelona, SpainSenior fractional advisor to fashion, sportswear and lifestyle brands across EU and Asia. Clients include ThinkingMu, Artknit Studios, MCM, FILA Holdings, Pas Normal Studios, Paloma Wool, Northland, Zanier and others.• • Lead end-to-end product innovation and supply chain redesign — from new material sourcing and category development to circular business model architecture and commercial launch.• • Build sustainability strategies and regulatory roadmaps (CSRD, B Corp, DPP, EPR, traceability) that are commercially viable, not just compliant.• • Design and implement AI-powered operational tools for process optimisation, master data management and supply chain visibility across client teams.• • Restructure OTB and margin frameworks to align sustainable sourcing decisions with commercial targets — improving margin control within 12 months across multiple clients.• • Develop regenerative and certified material supply chains, including new wool and cotton pipelines, consolidating MOQs while maintaining target margins.
- SPORTMASTER GROUPHead of Corporate Sustainability, Innovation & StrategyMarch 2020 - February 2023 (2 years and 11 months)Moscow, Russia• • Led global sustainability and product transformation, shifting 0 to 40% of assortment to certified preferred materials in 12 months while maintaining margin and FOB targets.• • Built scalable innovation and product development structures and strategies, launched two in-house brands (Athlex, Sensana), delivering 11% incremental growth on its first year and developed new footwear compounds for performance divisions.• • Managed supplier governance and compliance programs, increasing audit coverage from 30% to 98% across T1 & T2 suppliers in 1 year.• • Led cross-border teams of over 35 people across production, design, sustainability, R&D and sourcing in Russia and Asia; reported to CEO and aligned to commercial KPIs.
- ADIDAS GLOBAL HQSenior Global Brand Strategist Innovation & SustainabilityMarch 2018 - February 2020 (1 year and 11 months)91074 Herzogenaurach, Germany• • Built large-scale innovation-to-production programs (Parley X The Oceans, Futurecraft Loop), increasing brand equity while leading cross-functional teams in R&D, sourcing, costing, creative direction, global comms and markets for commercial rollout.• • Delivered global material transformation from 5% to 100% rPET roadmap by 2024, while reducing cost upcharge from 5% to 0.5% by optimising sourcing strategy, managing range planning across BUs and creating joint ventures for increased supplier capacity.
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Education
- Business Management BachelorUniversitat Pompeu Fabra2009Business Management Bachelor
- Marketing BachelorBoston College2008Marketing Bachelor