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Miriam Jornet RamirezMJ

Miriam Jornet Ramirez

CSO/CPO Product,Innovation & Sustainabiliy

€450/day
Barcelona, ES
8-15 years

Average response time: 1 hour

About Miriam

  • Spanish

    Native or bilingual

  • Catalan

    Native or bilingual

  • English

    Native or bilingual

  • Italian

    Fluent

  • French

    Basic

Can work on-site
Barcelona (up to 50km)

Experience

  • Fractional CPO,
    Product, Innovation & Sustainability Consultant
    March 2022 - Today (4 years and 4 months)
    Barcelona, Spain
    Senior fractional advisor to fashion, sportswear and lifestyle brands across EU and Asia. Clients include ThinkingMu, Artknit Studios, MCM, FILA Holdings, Pas Normal Studios, Paloma Wool, Northland, Zanier and others.
    • • Lead end-to-end product innovation and supply chain redesign — from new material sourcing and category development to circular business model architecture and commercial launch.
    • • Build sustainability strategies and regulatory roadmaps (CSRD, B Corp, DPP, EPR, traceability) that are commercially viable, not just compliant.
    • • Design and implement AI-powered operational tools for process optimisation, master data management and supply chain visibility across client teams.
    • • Restructure OTB and margin frameworks to align sustainable sourcing decisions with commercial targets — improving margin control within 12 months across multiple clients.
    • • Develop regenerative and certified material supply chains, including new wool and cotton pipelines, consolidating MOQs while maintaining target margins.
  • SPORTMASTER GROUP
    Head of Corporate Sustainability, Innovation & Strategy
    March 2020 - February 2023 (2 years and 11 months)
    Moscow, Russia
    • • Led global sustainability and product transformation, shifting 0 to 40% of assortment to certified preferred materials in 12 months while maintaining margin and FOB targets.
    • • Built scalable innovation and product development structures and strategies, launched two in-house brands (Athlex, Sensana), delivering 11% incremental growth on its first year and developed new footwear compounds for performance divisions.
    • • Managed supplier governance and compliance programs, increasing audit coverage from 30% to 98% across T1 & T2 suppliers in 1 year.
    • • Led cross-border teams of over 35 people across production, design, sustainability, R&D and sourcing in Russia and Asia; reported to CEO and aligned to commercial KPIs.
  • ADIDAS GLOBAL HQ
    Senior Global Brand Strategist Innovation & Sustainability
    March 2018 - February 2020 (1 year and 11 months)
    91074 Herzogenaurach, Germany
    • • Built large-scale innovation-to-production programs (Parley X The Oceans, Futurecraft Loop), increasing brand equity while leading cross-functional teams in R&D, sourcing, costing, creative direction, global comms and markets for commercial rollout.
    • • Delivered global material transformation from 5% to 100% rPET roadmap by 2024, while reducing cost upcharge from 5% to 0.5% by optimising sourcing strategy, managing range planning across BUs and creating joint ventures for increased supplier capacity.

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Education

  • Business Management Bachelor
    Universitat Pompeu Fabra
    2009
    Business Management Bachelor
  • Marketing Bachelor
    Boston College
    2008
    Marketing Bachelor

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