About Miriam
Spanish
Native or bilingual
Catalan
Native or bilingual
English
Fluent
French
Conversational
Experience
- Qida (Health Care Sector)Business Strategy and Growth ManagerMay 2024 - Today (2 years and 1 month)
- Delivered +15–25% YoY revenue growth and major EBITDA improvements across 5 acquired companies (€1M–€2M revenue each), including scaling EBITDA from €8K to €116K in 12 months and reversing –€75K/year to +€20K/month in 6.
- Achieved results through full P&L ownership, 3-year strategic planning, and activation of growth levers: pricing, lead generation, churn reduction, and tech enablement. Reported to CEO and VP BD, analyzing business performance vs. plan and driving corrective actions for target delivery.
- Led end-to-end post-merger integration across 30+ dimensions and 10+ teams, building the business case, identifying value capture levers, and executing coordinated transformation for financial and operational impact.
- Heycar (Automotive Sector)Business Strategy ManagerNovember 2021 - May 2024 (2 years and 6 months)Achieved +300% eCommerce sales and secured 100% fleet financing by leading the go-to-market and commercial strategy for new business lines and closing 7 strategic partnerships (VWFS, Allianz, Santander Bank); each deal and rollout cycle lasted 9-12 months, enabling business model innovation, integrated services, and scalable revenue streams. Reported directly to the CEO, driving cross-functional execution, aligning internal and external stakeholders, and ensuring KPI-led delivery and measurable business outcomes.
- DDB (Advertising sector)Digital Project ManagerMarch 2020 - November 2021 (1 year and 8 months)
- Delivered +125% online gross revenue in 12 months by launching data-driven digital campaigns and leading the strategic business design - including pricing strategy, discount logic, margin optimization and financial business cases
- Directed a 9-person cross-functional team, applying skills in digital growth strategy, customer insight analysis, performance marketing, and cross-functional leadership to ensure execution aligned with revenue targets and business KPIs.
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Education
- Master of ScienceESIC University2021Master of Science
- Exchange ProgramHEC Paris2018Exchange Program