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Miguel Rodríguez CardeñosaMR

Miguel Rodríguez Cardeñosa

Experto en Marketing Digital

€300/day
Madrid, ES
8-15 years

Average response time: 1 hour

About Miguel

Especialista senior de Marketing Digital.
- Tengo experiencia en la gestion de campañas en todas las plataformas.
- Selección y puesta en marcha de campañas de influencers.
- Google Analytics
- Integración de campañas de paid media y CRM a través de data.
- Creación de datawarehouse para el desarrollo de aplicaciones sobre Google Cloud
  • Spanish

    Native or bilingual

  • English

    Fluent

Can work on-site
Madrid (up to 50km)

Experience

  • BSE MEDIA AGENCY
    CHIEF REVENUE OFFICER
    January 2021 - January 2022 (1 year)
    - Connecting brands and people through sports and entertainment.
    -Leading Digital Marketing, Influencer Marketing, Performance Marketing, Email Marketing and Social Media for Brands.
  • Telefonica
    HEAD OF DIGITAL MKTG & ADVERTISING
    January 2016 - January 2020 (4 years)
    - Creative transformation from traditional TV campaigns to big social & content ideas to increase subscriber acquisition and performance (global services).
    -Agency global management and optimization (WPP, Omnicom, Publicis, Internal).
    -MarTech global strategy and tool implementation with focus on efficiency and impact.
    -Global internal agency creation and management: brand, identity, content. Awarded as Best Advertising Director in 2017 and third in 2019.
  • TUENTI MOVIL
    SOCIAL NETWORK & OPERATOR. MARKETING & SALES DIRECTOR
    January 2012 - January 2015 (3 years)
    - Revenue growth of display advertising by creating and maintaining relationships with agencies and clients.
    -Launch Movistar second brand for unmet segments; Management of Marketing Acquisition campaigns: TV, Outdoor, Social, SEM, Display, e-commerce, analytics and retail opening through B2B partnerships with Media Markt, FNAC, The Phone House. Objective achieved: 190.000 users in 1 year.

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Education

  • MACHINE LEARNING
    Stanford University
    MACHINE LEARNING
  • MARKETING FUNDAMENTALS
    Wharton University
    MARKETING FUNDAMENTALS

Skill set (10)

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