Mia Cabral

I'm a freelance marketing strategist and brand consultant, with agency and in-house experience across FMCG, hospitality, technology, and institutional sectors. I work with smaller brands that already have something worth saying and help them say it clearly, consistently, and in a way that actually reflects who they are. Not generic marketing. Work that's built around the specific reality of each business.

Services: Competitive market research | Brand messaging & copywriting | Marketing project management | Event management | Content strategy & management | Fractional marketing manager | Integrated campaign management | Brand consulting sessions

I respond to all messages within 48 hours and keep clients updated throughout every project. If what I've described sounds like what you need, send me a message and let's talk.

Developed and managed the company's analytics infrastructure using GA 4, GTM, and Looker Studio, enabling automated monthly performance reports and internal traffic exclusion for data-driven decision-making across marketing channels.

Led SEO strategy and implementation, including technical optimisation and content improvement, while pioneering early-stage AI Optimisation (AIO) research to future-proof organic search performance.

Managed end-to-end content marketing ecosystem, including WordPress website management, blog publishing, and social media content creation, assuring consistent brand messaging across all digital touchpoints.

Executed targeted email marketing campaigns via Mailchimp, growing and optimising a database of 650+ contacts while implementing list segmentation and hygiene protocols.

Conducted competitive market research and business development targeting, creating qualified prospect lists for strategic initiatives, including the SportsPro 2025 Media Awards.

Supported early-stage guerrilla marketing strategy. Secured earned media coverage through strategic PR outreach and relationship building with industry publications.

Led cross-functional teams of around 9 creative professionals, including graphic designers, motion designers, videographers, photographers, junior project managers, and copywriters, to deliver integrated marketing campaigns for multiple clients simultaneously.

Managed complete project lifecycle across branding, website development, corporate events, interior design, social media management, and advertising, including signage design and booklets, for diverse client portfolio spanning FMCG, hospitality, fitness, construction, insurance, textile, higher education, and other sectors.

Secured and onboarded Super Bock account through new business development efforts, expanding the agency's presence in the competitive FMCG sector.

Supervised and mentored 3 marketing interns, providing orientation in project management methodologies, internal and external communication, and campaign creation, planning, and execution.

Served as a primary client liaison for high-profile accounts, including Delta Cafés' Bellissimo brand and MDS, and for suppliers and partners, managing stakeholder expectations and ensuring clear communication, coordination, and high-quality deliverables.

Manage real-time project coordination during a high-visibility event, simultaneously managing 3 social media platforms, a creative production team, and client communications to ensure seamless execution.

Planned and executed 3 corporate events from concept through implementation, managing vendor relationships, budget allocation, and day-of logistics.