- Design StudioFounder and Lead DesignerJuly 2022 - Today (2 years and 8 months)Barcelona, Spain
- Designed over 50 complex features for a web 3.0 (DAO) SaaS project, empowering users to engage in investment, construction, creation, and income generation.
- Integrated a design process into solutions for 100,000 users, enhancing performance and user satisfaction by 20%, with detailed documentation shared.
- Led design initiatives across diverse projects, including education, eCommerce, AI and web 3.0.
- Evaluated and supported innovative projects as a jury member and mentor in a Spain-based hackathons, offering feedback on creativity, feasibility, and user-centricity to contribute to the success of the events.
- Built and maintained design systems to promote consistency and enhance collaboration with developers.
- ToptalSenior Product DesignerJuly 2022 - Today (2 years and 8 months)Barcelona Metropolitan Area, Barcelona, Spain
- Collaborated closely with product managers, engineers, and stakeholders to convey design ideas effectively, fostering alignment and driving project success.
- Led teams in global hackathons, in which they won second places.
- Built a global mini hackathon focused on protecting forests, leveraging design solutions to make a positive impact.
- Mentored aspiring designers and developers at Toptal to enhance their skills and career growth.
- Led cross-functional teams, fostering collaboration and driving successful project execution within tight deadline.
- Defined use-cases and expanded services for new and existing projects independently and within teams.
- SAAGAS.AI INCSENIOR PRODUCT DESIGNERJanuary 2023 - January 2024 (1 year)United States
- Built and maintained a comprehensive design system, ensuring consistency and efficiency in the development process.
- Designed the MVP of the website and web app, incorporating an AI tool for generating images in various art styles.
- Created user-friendly onboarding processes for artists and content creators, boosting engagement and retention.
- Developed features like an art gallery, user feedback submission tool, and AI image editing capabilities.
- Conducted user research and interviews, identifying three main personas as early adopters and developing detailed user scenarios.
- Performed usability testing, achieving an error rate of less than 5%, significantly below the industry average.
- Implemented data analytics to gather insights, leading to a 20% increase in feature adoption and informing strategic decisions.
- Collaborated with cross-functional teams to launch new AI features on schedule, enhancing user experience and achieving a 15% increase in active users.
- Designed the startup's logo and established branding guidelines, creating a strong and cohesive brand identity that resonated with users and stakeholders.
- Master's degree, Advanced Studies in Design (MBDesign)Universitat Politècnica de Catalunya2021Master's degree, Advanced Studies in Design (MBDesign)
- Master's degree in User Experience DesignUniversitat de Barcelona2020Master's degree, User Experience Design
- Bachelor of ArtsAlexandria University2009Bachelor of Arts (B.A.), Libraries & Information Science