Meredith David Peters Jr.

As Senior Director of Strategy at Revyrie, I lead strategic planning and execution across our portfolio of clients and internal ventures. I oversee growth initiatives, brand positioning, and go-to-market strategies, while collaborating cross-functionally with creative, product, and performance teams. My role includes shaping long-term vision, identifying new revenue opportunities, and ensuring every project is aligned with measurable business outcomes.

At GSTQ, I led the brand’s digital strategy across e-commerce, performance marketing, CRM, and customer experience. I oversaw all online revenue channels, managed full-funnel marketing campaigns, and drove key initiatives including a complete site redesign, UX optimization, and omnichannel customer acquisition. I partnered with cross-functional teams to scale digital growth, launch new collections, and expand into inclusive sizing, all while aligning brand storytelling with data-driven results.

Brought on as a contract hire to lead a global digital strategy overhaul for AHAVA, working in close collaboration with the VP of Marketing for North America, the VP of Marketing for Germany, and the North American CEO. My role focused on aligning regional teams under a unified digital vision, reworking site architecture and user flows across markets, and driving measurable performance gains. During this period, we relaunched the multilingual global site, increased user engagement by 25%, boosted online sales by 20%, and reduced cart abandonment by 15%, laying the groundwork for stronger cross-functional digital collaboration and long-term growth.