About Mercè
Una vez conocí a George Whitman, el fundador de Shakespeare&Co., la librería más extraordinaria del mundo. Esta experiencia despertó mi pasión por contar historias y escribir, pues me di cuenta del poder de las palabras para inspirar y conectar a las personas.
Con más de 10 años de experiencia en Marketing Digital, incluyendo CRM, Social Media, Marketing de Contenidos y Voice of Customer, he perfeccionado mis habilidades en la creación de experiencias omnicanles centradas en el usuario que inspiran y empoderan.
Si necesitas una estrategia para tu startup, negocio digital, comercio electrónico o cualquier otra área de tu empresa, puedo ser tu copiloto. Me gusta trabajar y diseñar soluciones digitales innovadoras que conecten con tu audiencia y generen los resultados que tanto deseas.
Spanish
Native or bilingual
Catalan
Native or bilingual
English
Fluent
French
Fluent
Italian
Conversational
Remote only
Primarily works remotely
Experience
- Birchbox, a FemTec Health CompanyCRM & DIGITAL CONTENT LEADApril 2022 - December 2022 (8 months)·Lead, plan and execute a content strategy to cross-channel·CRM: build a segmentation strategy based on Customer behavioral·Run effective promotional and content campaigns to optimize sales growth and customer retention·Analysis and reporting on CRM performance and A/B testing Roadmap.
- PRONOVIAS GroupCRM MANAGERSeptember 2016 - April 2022 (5 years and 7 months)·Digital Customer Journey activation and optimization.·Lead acquisition strategy in Digital channels.·Development of the dynamic Content strategy based on customer behavioral.·Analysis and reporting on CRM performance and get valuable insights for the business.
- PRONOVIAS GroupINTERNATIONAL CUSTOMER REPRESENTATIVENovember 2011 - September 2016 (4 years and 10 months)·Responsible for Spain, France, Italy, UK and the Middle East markets Supporting and providing solutions within deadlines to all customers Processing orders, providing product information and generating new sales
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Education
- Postgraduate in Content Design and UX Writing SHIFTAby Elisava2023Postgraduate in Content Design and UX Writing SHIFTA
- Master of Marketing & Sales ManagementUniversitat de Barcelona2014Masters in Marketing and Sales Management