Melyssa R.

● Ownership of ecommerce performance across 5 EU and LATAM markets: Portugal, Norway, Czech Republic, Brazil, and Mexico.

● Analyze market data to deliver actionable insights and drive continuous growth, optimization, and user engagement.

● Manage sites' reliability and performance, fixing and reporting any issues.

● Lead the setup and activation of new shops using affiliate marketing strategies to maximize reach and revenue potential. (+15 new shops)

● Developed AI and machine learning solutions, including image recognition models and Copilot, to address a critical business challenge in the hospitality sector.

● Led the technical development proposal, understanding Microsoft's Azure and Fabric products.

● Contributed to enhancing operational efficiency, reducing costs, and driving growth in the airlines industry.

● Led product growth strategies for digital banking products (Credit Cards, Loans and Insurance teams) through data-driven strategies, CRO, +10 digital tools and leveraging customer insights, with agile methodologies.

● Led experimentation initiatives, A/B testings (+30% uplift, ex +8MM) and customizations with Adobe and Google suites to enhance ecommerce sales, supervising cross-functional technical teams.

● Designed and implemented end-to-end testing roadmap (A/B, MVPs, custom experiments) to optimize digital funnels, improving product CRs throughout the funnel. (+80% digital share)

● Translated customer and behavioral research (Hotjar, GA4, Adobe Analytics) into UX and product improvements, enhancing performance.