Description

Je suis consultante en e-commerce et marketing digital, avec une conviction forte :

une marque ne performe pas grâce à son contenu… mais grâce à un contenu qui convertit.

Après plus de 8 ans à piloter des stratégies content et croissance à l’échelle européenne chez L’Oréal, j’ai développé une approche à la croisée de la stratégie de marque, de la performance et de la data.

Aujourd’hui, j’accompagne les marques (DTC, e-commerce, DNVB) à construire des écosystèmes de contenu pensés pour vendre :

→ brand guidelines

→ pages produits optimisées

→ créas social ads performantes

J’allie vision stratégique, sens du détail créatif et analyse de la performance (avec des outils data & IA) pour identifier ce qui capte l’attention — et surtout ce qui déclenche l’achat.

Mon objectif :

👉 vous aider à transformer votre image de marque en véritable levier de croissance.

J’aime particulièrement accompagner des marques ambitieuses, qui veulent élever leur image tout en accélérant leur performance.

Languages

French
Native or bilingual
English
Fluent
Spanish
Fluent

Workplace preferences

Can work on-site

Madrid (up to 50km)

L'Oréal
Retail Media & Content Performance
January 2026 - Today (5 months)
Madrid, Spain
Led performance-driven content strategies across 8 European markets, optimizing e-retailer assets (Amazon, pure players) to increase conversion rates and ROAS
Built and scaled high-converting product pages & retail media creatives based on consumer behavior and platform algorithms
Leveraged AI & data tools (Vizit, Power BI) to identify winning creatives and reduce content production time
Translated performance data into actionable content frameworks used by local teams to drive sales
Managed and structured a creative production ecosystem (agency + markets) to ensure fast, consistent, and scalable delivery
Stratégie e-commerce retail media Performance Marketing intelligence artificielle Conversion Rate Optimization
L'Oréal
Full Funnel Campaigns & Growth Marketing
January 2023 - December 2025 (2 years and 11 months)
Paris, France
Designed and executed full-funnel marketing strategies (awareness → conversion) driving +150% sales uplift during key periods
Developed high-performing digital-first campaigns (TikTok, Snapchat, YouTube) with strong focus on conversion and engagement
Built data-driven media strategies using consumer insights and market analytics to unlock growth opportunities
Created real-time performance dashboards to optimize campaigns and maximize ROI
Coordinated cross-functional teams & agencies to ensure consistent, high-impact brand execution across all channels
Growth marketing Full funnel Marketing Paid social Campaign Strategy Consumer Insight
L'Oréal
E-commerce & DTC Acceleration
January 2022 - December 2022 (11 months)
Paris, France
Built and executed e-commerce growth roadmaps across Amazon and key online retailers
Identified and activated key business levers (traffic, conversion, AOV) to drive scalable growth
Developed DTC-specific offers and bundles to increase conversion rate and basket size
Optimized product visibility and performance through competitive analysis and campaign optimization
Managed and mentored a small team to deliver high-performance e-commerce execution
Stratégie e-commerce DTC Amazon Marketplace Marketplace Management d'équipe