About Medhi
6 ans d'expérience en CRM et email automation, avec une spécialisation sur Klaviyo et les marques e-commerce et DTC.
Ce qui me différencie : je ne me contente pas de configurer des flows. Je repense la stratégie derrière. J'ai restructuré des flows contenant jusqu'à 150 emails en séquences de 7 emails haute performance, fait passer le revenu attribué à l'email de 0,86% à plus de 5%, et atteint des taux d'ouverture de 77% et des taux de clic de 8,8% sur des flows automatisés.
Chez Franklin Pet Food, la stratégie CRM a contribué à une croissance de 37% du revenu en 4 mois, portée principalement par la rétention des clients existants.
Actuellement Head of CRM, je prends en parallèle des missions de conseil pour des marques qui veulent un CRM qui fonctionne vraiment. Audit, refonte, pilotage mensuel. Pas de copywriting, pas de design : uniquement la stratégie et l'exécution.
Vous avez des flows qui sous-performent ou un compte à construire from scratch ? Parlons-en.
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Franklin Pet FoodHead of CRMRETAIL (SMALL BUSINESS)September 2025 - Today (9 months)Hôtel de Ville, Paris, FranceJoined as CRM Manager (Now Head of CRM) in September 2025 with a full account overhaul as first mission. Reduced flows from 150+ emails to lean, high-performing sequences. Drove 37% revenue growth in the first 4 months, fuelled by returning customer retention and a stronger subscription base. Flows now run at 77% open rate and 8.8% click rate, well above industry benchmarks. Working toward an ambitious annual revenue target for 2026.
- daals.Email & CRM executiveRETAIL (SMALL BUSINESS)July 2023 - August 2025 (2 years and 1 month)Coventry, United KingdomRebuilt the CRM strategy almost entirely from scratch. Grew email-attributed revenue from 0.86% to over 5% of total revenue through flow restructuring, segmentation improvements and a more strategic approach to lifecycle automation.
- Vivara/CJ WildbirdfoodsMarketing & Email Automation ManagerRETAIL (SMALL BUSINESS)July 2020 - June 2023 (2 years and 11 months)Shrewsbury, United KingdomManaged the full CRM strategy across 13 countries, from basic lifecycle flows to advanced automation. Built and structured the email program from the ground up, coordinating with local marketing teams across Europe to ensure creative alignment. First CRM role with true international scope.
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- First Certificate Of EnglishAmersham & Wycombe College2016First Certificate Of English
- Bachelor's degreeDelamarre Debouteville High School2012Bachelor's degree
Certifications
- Klaviyo Practitioner CertificateKlaviyo2026