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M. BlancoMB

M. Blanco

International Strategy Consultant

€550/day
Valencia, ES
8-15 years

Average response time: 1 hour

About M.

Nowadays any campaign has the potential to become global but without the right brand planning and strategy, creativity may easily fall into local short-term ideas that miss the unique opportunity of the brand to be universal and meaningful cross markets and more importantly, make a strategic business impact.

As a strategic planner with 7+ years of international experience in marketing and comunications, I have worked in some of the best agencies of London, Paris or Barcelona, for global charters of The Coca-Cola Company and Unilever, regional campaigns of Minute Maid LATAM or Activision Europe and domestic markets like Heineken France or Elle&Vire, among others.
  • Spanish

    Native or bilingual

  • French

    Conversational

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • FREELANCE
    Strategic planner
    FILM AND AV
    January 2017 - Today (9 years and 5 months)
    Paris, France
    Fred&Farid, Interbrand and more.
    Planning stratégique Stratégie de positionnement Etude de marché
  • The Cyranos / McCann Worldgroup
    Strategic planning
    FILM AND AV
    January 2014 - December 2016 (3 years)
    Barcelone, Espagne
    Global charters for The Coca-Cola Company and Unilever.
    Planning stratégique

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Education

  • MA Strategic Planning
    Bucks New University, UK
    2011

Skill set (16)

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