M. Blanco

Nowadays any campaign has the potential to become global but without the right brand planning and strategy, creativity may easily fall into local short-term ideas that miss the unique opportunity of the brand to be universal and meaningful cross markets and more importantly, make a strategic business impact.

As a strategic planner with 7+ years of international experience in marketing and comunications, I have worked in some of the best agencies of London, Paris or Barcelona, for global charters of The Coca-Cola Company and Unilever, regional campaigns of Minute Maid LATAM or Activision Europe and domestic markets like Heineken France or Elle&Vire, among others.