About Mayara
Passionate and experienced Marketing Manager with 12 years of demonstrated history of working in the information technology, financial and retail industries, working with teams all across the world. Skilled in project management, marketing strategy, team leadership, digital marketing, campaign management, communication, entrepreneurship and innovation.
Portuguese
Native or bilingual
Spanish
Fluent
English
Fluent
Remote only
Primarily works remotely
Experience
- ADIDASGlobal Digital Activation ManagerDecember 2021 - Today (4 years and 6 months)Amsterdam, NetherlandsCampaign Project Management - responsible for the execution of digital projects and campaigns across all Adidas digital touchpoints for the Football and Running categories, campaigns include World Cup 2022, FC Bayern, Women's World Cup, Champions League, Stella McCartney, Marimekko, Adistar campaigns and more.• Coordinating the efficient implementation of global digital campaigns, which includes initial briefings, technical and creative direction, integration and localization, user testing, and quality assurance.• Coordinating and connecting cross-functional digital teams in various Business Units, liaison with local markets, creative and translation agencies and Global Brand teams, ensuring that the stakeholders are aligned and the delivery is completed on time and to a high quality.• Resolving timely strategic delivery difficulties and monitoring the cyclical delivery of essential products and brands.• Monitoring defined success KPIs and optimizing implementations based on results and insights.• Aligning markets activation plans and ensuring that on launch day everything is working as planned.
- SoftwareONEGlobal Account Based Marketing & Market Research ManagerJuly 2019 - December 2021 (2 years and 5 months)Amsterdam, Netherlands• Building and implementing inbound and outbound marketing campaigns through multiple marketing channels that generate demand.• Working in close alignment with sales and marketing teams, I drive the SoftwareOne value proposition and go-to-market strategy across target global accounts, delivering tailored ABM campaigns for a select group of strategic accounts across the world.• Gain market insights from countries across the world and make our offerings and communication materials more customer-centered.• Improve market awareness by analyst reviews of the SWO value proposition and exposure to analyst reports.
- Relato CriativoFounder and manager @relatocriativoOctober 2012 - October 2020 (8 years)Channels: Instagram, Facebook, Spotify, Youtube. @relatocriativo• Created and spearheaded an entrepreneurship portal with +100,000 impressions/week in social media, creating and posting contents about marketing, brand stories and entrepreneurship.• Managed all aspects of the advertising, marketing, promotional activities for the online business including advertisement management, email promotions and search engine via Google Ads.• Designed brand identity and marketing strategies and developed new partnerships, reaching steady sales, advertising and commissions on services and products.• Evaluated sales performance and success of marketing campaigns with respect to company goals.• Created a 100% online course where I teach people how to create their own professional website using Wordpress.
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Education
- Master of BusinessFundação Getulio Vargas / FGV2013MBA - Master of Entrepreneurship and New Business Development
- BusinessUniversidade de Coimbra2009Business
Certifications
- PMPPMI2023