Description

Senior Product Designer with 10+ years building and scaling digital products across fintech, SaaS, marketplaces, and emerging tech.

I work hands-on across discovery, UX strategy, UI systems, and high-fidelity execution — helping startups and scaleups ship faster without compromising clarity or craft.

From complex workflows to scalable design systems, I focus on products that connect business metrics with real user value.

Available for high-impact missions, product reinforcement, and end-to-end design delivery.

Languages

Spanish
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Las Rozas de Madrid (up to 50km)

Leidox
Founder & Creative Director
January 2019 - Today (7 years and 6 months)
Design Lead equivalent role across multiple client organizations. Led 60+ product design and strategy engagements across startups, scaleups, and enterprise clients (US Open, Under Armour, Pepsi, Nivea).
Product Design Product Discovery Creative Direction Figma Conversion Optimization
Mercado Libre / Mercado Pago
UX Leader
E-COMMERCE
January 2016 - January 2020 (4 years)
Córdoba, Argentina
Led UX for Mercado Pago's first credit and collections experiences across Argentina, Mexico, and Brazil. Acted as Design Lead and Front end lead, with a cross team of over 35 people. Designed and shipped a complete Collections Journey that improved late payment recovery rates by 10%35%, with strongest impact on long-tail users who missed due dates. Reduced early call-center intervention by creating contextual in-app alerts and messages, lowering operational costs and improving user experience. Executed user research programs to understand merchant credit behavior, informing product changes that doubled conversion 2 while maintaining healthy repayment patterns.
Team Management User Research UX/UI Creative Direction Conversion Optimization
Gosur
UX Lead → Product Manager → Creative Director
TRAVEL AND TOURISM
January 2014 - January 2016 (2 years)
Córdoba, Argentina
Led cross-functional teams (product, design, engineering, marketing) of up to 25 people. Scaled the company's flagship product, increasing the user base by 10 and enabling significant revenue growth. Launched two new product lines that reshaped the company's business model. Owned the full product lifecycle from discovery and research to delivery and optimization.
Product Discovery Product Design Team Management Stakeholder Management UX/UI